The Next Thing in Healthcare: Personalized Medicine
If you’ve ever been treated in a medical setting, you may have left feeling like you received the same care as everyone else. Unfortunately this is an all-too-common problem in…
Healthcare and You: 3 Legal Situations to Be Aware Of
In today's world, healthcare has become very complex. Not only does it involve questions about insurance coverage, but also questions involving patient privacy rights, prescription rules, and medical marijuana options…
Medicine Or Pseudoscience? Helping Patients Develop Health Literacy
At a time when we all have access to more information than ever before, it can be difficult to filter through all of that content to determine what’s fact and…
A Primer to Personalization in Physician Marketing
To set themselves apart from the pack, medical marketers must aim to provide the highly relevant and personalized online experience that modern patients now expect. In light of the evolving…
Amazon Echo for healthcare
Alexa, what can you do for healthcare? Alexa, what can you do for healthcare? I bought an Amazon Echo this week and have been enjoying using it in…
How to Stand Out as a Healthcare Sales Professional
The cliche of the fast-talking door-to-door salesman selling vacuum cleaners has been around for decades, but snappy dialogue and schmoozing tactics won’t really cut it when it comes to today’s…
New Surgical Technologies Are Improving Healthcare Outcomes
Close to 100 million inpatient and outpatient surgeries are conducted every year. As demand for surgeries rises, medical providers are under increased pressure to reduce costs and medical errors. The…
Obama’s Precision Healthcare Initiative Ushers in a New Age of Medical Marketing
Just as healthcare treatments are becoming increasingly personalized, medical marketing efforts will soon be highly tailored to individual needs. The White House’s Precision Medicine Initiative (PMI), the key commitments of…
Compliance Does Not Equal Security: 3 Emerging Security Themes in Healthcare
Security is a serious issue for healthcare providers — and one that won’t resolve itself. With close to 100 million healthcare records compromised between January and June at a high…
5 Plastic Surgery Marketing Tactics to Boost New Patient Response
Competition among plastic surgery practices has always been tough. But the scale has reset to an even higher marker—from “tough” to “really intense”—as individual providers and medical groups are serious…
