How Has Healthcare Reform Impacted Hospitals?
Healthcare reform is causing hospitals to better manage care, increase the efficiency of their facilities and become more cost-effective. It is fair to say that this is a fluctuating scenario…
The Growing Role of Mobile in the Patient Path to Treatment
As mobile technologies continue to improve and play a more integral part in our day-to-day lives, healthcare marketers need to adapt their strategies accordingly. Today’s healthcare consumers are more empowered…
The Spatial Revolution: GIS in Public Health
In Hippocrates’s day, the environment was the primary cause of ill-health. Hippocrates describes in his treatise “Air, Waters, and Places” how unwholesome spaces, particularly those in cities, breed all manner…
Is Your Patient Education Strategy Outdated?
Patient Education – How Modern is Your Program To improve our overall healthcare system, we need to think about how to effectively improve each component. Patient education is a critical…
Guess the Weakest Link in Physician Marketing
What happens when your carefully crafted healthcare marketing plan causes your phone to ring? Prospective patients are calling your office. I can hear the phone ringing now. Well all-right! Good…
The Future of Psychiatry
Psychiatry has long relied on traveling to a book-lined doctor’s office and sitting for an hour on an uncomfortable or overstuffed couch while you talk. Based on these conversations, a…
Twitter – A Vital Digital Intelligence Tool for Your Social Media Strategy
With millions of users and over 500 million tweets being sent each day, Twitter presents a great opportunity to healthcare providers to reach a global audience of new and existing…
How Can You Reduce Workplace Stress In 2016?
Has the first half of 2016 been hectic, with chaotic deadlines, pressured meetings and demanding workloads? That’s not unusual. Being a CEO means you can be dragged into multiple endeavors…
Generation Jones: Marketing Healthcare to Young Baby Boomers
While some debate still lingers about what exactly to call “young” Baby Boomers—those born between, say, 1955 and 1964—universally known and accepted is this segment’s unprecedented impact on the healthcare…
3 Ways to Tackle Healthcare Consumerism
In the first part of this blog series, we highlighted three important drivers of consumerism healthcare marketers should know and understand. Now that we know what’s happening, how do we…
