Google’s Upcoming Changes: How it Will Hurt the Growth of Private Practices
When consumers are looking for a local business—whether that is a doctor’s office, an auto shop, or a restaurant—they usually turn to an online search engine. In fact, 92 percent…
Why Primary Care Physicians Are the Next Phase in CCRC Care
Continuing care retirement communities (CCRCs) are experiencing a boom in residency, as more seniors with diverse needs prefer the residential alternative of an independent living unit. CCRC contracts often include…
Better nursing working environment means better outcomes for surgery patients
While it sounds logical, a recent study published Jan. 20 in JAMA Surgery reported that hospitals with the better nursing departments had fewer patients die after a surgical complication. What…
CMS regulations and Physicians
The dynamics of health IT are changing as we speak and there’s virtually nothing the community can do about it. Yes, the end of the grace period for ICD-10 codes…
Key Considerations for Clinical Trials Submitting Digital Recruitment Content for IRB Approval
Clinical trial sponsors know that any direct-to-patient advertising must secure IRB approval — but what does this mean in the digital age? By now, it’s safe to assume that the…
6 Best Practice Traits You Want in a Healthcare Advertising Agency
From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the…
Why Google’s Symptom Search Is Going to Revolutionize Healthcare
Google’s new Symptom Search is a big step forward for patients in search of health-related information online — but what does it mean for the future of healthcare analytics? As…
Telehealth: How Companies are Managing Employees’ Mental Health
Untreated mental illness, such as depression, cost employers in America about $44 billion annually in lost workplace productivity. This is according to the University of Michigan Depression Center. Moreover, data…
Why Omnichannel Strategies Are Now a Best Practice for Medical Marketers
As the healthcare environment becomes increasingly digitized, medical marketers must level-up their strategies if they want to remain in-step with patient expectations. The pace of digital innovation today is staggering…
Doing More with Off-Label Drug Use
Research and innovation are two lasting pillars of medicine. This is clearly the case in drug development, as we watch for the newest medication to break onto the scene and…
