California Supreme Court Rebuts Court Ruling On UR Physician Liability

Medical reviewers and workers’ compensation providers can breathe a sigh of relief – at least for now.Last week the California Supreme Court ruled to officially depublicize a lower court’s previous…

Josh Nelson Blogging
Josh Nelson Blogging
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eHealthSocial Media

Digital Analytics 101 for Healthcare Marketers: Facebook Ads

This post is part of our series, Digital Analytics 101 for Healthcare Marketers, where we provide short briefs on the What’s, Why’s, and How’s of digital strategy. In this article,…

Jonathan Catley
Jonathan Catley
© astrosystem - Fotolia.com
eHealthSocial Media

Blogging About Sensitive Topics

© astrosystem – Fotolia.com © astrosystem – Fotolia.com“I have always thought blogging is perfect for people running ‘sensitive’ businesses [such as family law and divorce], where someone may not want…

Linda Dessau
Linda Dessau

How to Open a New Urgent Care Center

According to the American Academy of Urgent Care Medicine (AACUM), the number of urgent care centers in this country has increased 14 percent to 9,300 centers since 2008. And the…

JackRoberts
JackRoberts
The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship. When it comes to healthcare services, patients shell out a hefty amount from their pocket and want nothing less than the best. The services in healthcare are no longer limited to just cost as consumers now evaluate quality and experience in the same equation. Research highlights from the 2015 Healthcare Consumer Trends by National Research Corporation states that reputation in healthcare matters more to consumers when choosing a brand than any other industry, e.g. hospitality, retail, airline, etc. The new generation of quality measurements in healthcare require a different mind-set and a different 'toolbox' to handle the hurdles. It’s the need of the hour for healthcare providers and others across the healthcare value chain to adopt the patient-centric approach for surviving in the vast competitive ocean of healthcare services. Patient-centric care is an approach that develops through effective communication, empathy and a positive physician-patient relationship. The primary purpose is to improve patient care outcomes and satisfaction and to reduce patient symptoms and unnecessary costs. It’s a win-win situation for both physicians and patients. While healthcare providers are able to support their patients in becoming more compliant with treatment and management of their conditions/diseases, patients feel more satisfied with the care that they are receiving. PwC’s Health Research Institute’s annual report 2016 states that health systems should keep an eye on the consumer experience as they expand and extend. More partnerships and more caregivers could mean confusion for patients and poor customer experiences. To differentiate their practice among competitors, patient satisfaction can be used as a competitive distinguishing factor. Although patient satisfaction cannot really provide tangible benefits, but an experience that exceeds patient expectations for what a practice/hospital can provide is very important as it creates loyal patients who return for future health needs and refer their family and friends. Happy and satisfied patients are a secret marketing weapon for healthcare providers, whether they are physicians, dentists, physiotherapists or hospitals. Your patients are the new-age digital health decision-makers. In this era of Internet and social media, they now have multichannel access to information related to health. Needless to mention, they have gained new power to make their decisions; whether it’s choosing a healthcare provider or referring a physician to family and friends. By converting your satisfied patients to be your brand advocates, you can capitalize and use their voice as an effective marketing strategy to reach out to many other potential patients. To strive and thrive, in the U.S. many healthcare organizations are applying patient-centric approaches to healthcare. It’s all about what matters to patients, so it makes a lot of sense for the healthcare industry to place patients' healthcare experience at the center of their policies and procedures. The best deliverables are a combination of great communication for a positive physician-patient relationship, disciplined measurement and analysis of patient feedback and commitment to technology innovation – the formula for improving patient engagement and care.
BusinessHealth ReformWellness

The Link Between Patient Satisfaction and Long-Lasting Relationships

The ACA has put patients at the center of healthcare services. A patient-centric healthcare approach in this digital era means a revised definition of quality in the physician-patient relationship. The…

practicebuilders1
practicebuilders1

Good riddance: United finally gives up on ACA marketplaces

United we hardly knew ye United we hardly knew yeUnited Healthcare announced that it’s exiting most of the Obamacare insurance marketplaces (aka exchanges) next year. Sound like a familiar story?…

DavidEWilliams
DavidEWilliams

Diagnosing Illnesses with Advanced Technology

Before any patient can be treated for an illness, they must first be diagnosed. Diagnostics is one of the most important job that any doctor performs, and until recently there…

Rachelle Wilber
Rachelle Wilber
Virtual health consultants
DiagnosticsNews

Five “Must Read” Articles on Radiology and Health IT

Radiology consults, healthIT data breaches and telemedicine make the newsThis week’s articles include: study shows that delivering personalized care to patients could increase revenues; referring physicians appreciate the value of…

erica.carnevale
erica.carnevale
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BusinesseHealthSocial Media

7 Simple Ways to Strengthen Your Hospital’s Online Brand

In the internet age, a hospital’s reputation is only as strong as its digital presence. Here are seven simple ways to strengthen your hospital’s online brand. In the internet age,…

mnicolosi726
mnicolosi726

Physician Marketing Battles You’ll Never Win (and What to Do Instead)

Many doctors and medical practice executives have their marketing brains on overdrive. They’re looking for new, better, improved and/or more efficient ways to attract new patients and cases. Many doctors…

Stewart Gandolf
Stewart Gandolf

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