Using AI to reduce prior authorization burden in healthcare
By Robert Rowley, MDOne of the most frustrating elements of the current healthcare environment is the administrative burden of prior authorizations for medications and procedures. It is a frustration for…
Why the “Mad Men” Approach to Marketing Might Not Be Best for Your Medical Practice
Driving down marketing costs with highly optimized, targeted campaigns might be a better idea than generating maximum exposure. Driving down marketing costs with highly optimized, targeted campaigns might be a…
Healing the Earth: How Clinics and Practices Can Go Green
Going green is not just environmentally responsible, it can provide some health benefits to your staff and patients. The following are some ways you can make your practice a bit…
Forecast: Sunny Skies, But Now Is the Time to Protect Your Facility From Future Storms
In 2015, 10 weather-related disasters were to blame for losses of more than a billion dollars in the U.S. For hospitals and healthcare facilities, that can mean losing millions of dollars if weather…
Debunking Digital Patient Recruitment Myths for Clinical Trials: Myth #2
When it comes to clinical trial recruitment, fiction often rules the day. In this series, we debunk some of the most common misperceptions about digital recruitment for clinical trials, and…
Keeping Up With Today’s Hyper-Connected Patients
Your average patient in 2016 is likely to be an active social media user with more than 300 social media connections. According to Pew Research, nine out of ten American…
CIO Perspective: IDC Predicts Virtual Care Will Become Routine by 2018
By Robert DostieNearly 15 million Americans used telehealth services in 2015 By Robert DostieNearly 15 million Americans used telehealth services in 2015Telemedicine, telehealth, virtual care, teleradiology, telepsych – some of…
Tips for Appealing to Millennials: The New Healthcare Boom Market
For many years, the most important consumer group for marketers to target has been the Baby Boomers (born between 1946 and 1964), yet there is a new group that healthcare…
How to Market New Technology to Existing Patients
A surprising amount of hospitals still rely on traditional TV and print advertising as well as word of mouth referrals for marketing purposes. While these tactics are an essential part…
15 Hospitals with Great Blogs
For hospitals, blogging is one of the most effective means for engaging patients on the web. Here are 15 hospital blogs worth remembering — and emulating. For hospitals, blogging is…
