Essential Features of Today’s Hospital Websites
Today there is no other digital marketing tool that can contribute more to your marketing results than a great website. Today there is no other digital marketing tool that can…
MACRA and the Medicare Payment Reform Juggernaut
MACRA – More Changes Coming to Healthcare DeliveryThe passage of the Medicare Access and Children’s Health Insurance Program (CHIP) Reauthorization Act of 2015 (MACRA)1 has contributed to changes in healthcare delivery…
Telemedicine Is Growing, But HIPAA Concerns Remain
When telemedicine first debuted, its primary goal was to reach patients in rural areas suffering from doctor shortages. Doctors could use Skype or another online video program to meet with…
Staying Healthy in Philadelphia’s Hospitals
Grey’s Anatomy. ER. Scrubs. General Hospital. St. Elsewhere. Chicago Hope. Just a few of the many television shows revolving around hospitals that have captured America’s imagination. While some of the…
Continued Education – How Medical Professionals Can Improve Their Skill Set
It is no doubt that medical professionals go through extensive training and education in order to be able to practice their specialty. When it comes to any given practice, staying…
2016 Phase Two HIPAA Audit Program Update
The U.S. Department of Health & Human Services (HHS) Office for Civil Rights (OCR) announced the beginning of the 2016 Phase Two Health Insurance Portability and Accountability Act (HIPAA)…
2 Medical Entrepreneurs Taking Marketing by Storm
For decades, the medical market was a relatively steady place. Patients would visit their family doctors, with two or even three generations sometimes visiting the same physician over the course…
Comprehensive Primary Care Plus – Medicare Doubles Down
CMS, through its Centers for Medicare and Medicaid Innovation (CMMI), is rolling out a refined version of an innovation model that is just winding down its four-year run. CMS, through…
Educating Medical Professionals and Healing with Virtual Reality
Virtual reality garners frequent attention in news circles for its potential to reinvent the games industry. What is lesser known is that this technology has experimental applications far beyond entertainment.…
Facts and Figures vs. The “Frivolous Medical Malpractice” Narrative
10 years ago, medical malpractice took center stage in the U.S. political arena when John Edwards was announced as 2004 Democratic Presidential Candidate John Kerry’s running mate. Many doctors were…
