Employer-Sponsored Comprehensive Primary Care
Patients need doctors that take time to listen which means a limited number of patients under care. Employers need programs that reduce costs and ideally improve the health of their…
Nurses and Unions
To unionize or not to unionize? Many nurses will ask themselves that question at some point in their careers. Do you join an established union? Help start one? To unionize…
If I Can’t Donate Financially to TBI Research, How Else Can I Help?
For many Americans, times have been tough financially. Financial strain can often prevent those who typically donate money to the causes they feel passionate about from doing so. However, there are…
4 Ways Health Care Is Different from Other Industries
As a $1.7 trillion market with $3.24 trillion in health care expenditures in 2015, the US health care market can be a pretty tempting target to companies, entrepreneurs and…
Brand Awareness vs. Volume-Building: It’s All in the Media
By Denise TumultyHospital marketers are being pushed hard these days. The message from the C-suite is increasingly, “We need to build our brand! But we need to see patient volume…
What Google’s New Adwords Update Means for Medical Marketers
This week, Google rolled out some significant changes to its AdWords platform. Medical marketers in particular will want to respond to this update by diversifying their efforts in order to…
Tracking Campaign Effectiveness: The “Don Draper Days” Are Over
By Nadine BaarstadAs binge-worthy as it was to watch, Mad Men also had its share of cringe-worthy moments for healthcare marketers.Over at Sterling Cooper, ridiculously expensive campaigns were sold on…
What Steps Can Doctors Take to Boost Patient Loyalty?
Signs of aging happen to everyone, but if you want to keep your skin as healthy as possible, you're going to need to take care of it. You can avoid…
The Basics of TBIs and the NFL
Football season may be over for the year, but the concussions experienced by many NFL Football players will have effects that long outlast the Super Bowl. The different kinds of brain…
Shared Care Plans and Utilization Management
By Robert Rowley, MD By Robert Rowley, MDUtilization Management (UM) is ubiquitous in healthcare. It is a system of authorizations for procedures and some referrals, for the determination of medical…
