Why Healthcare Marketers Need to Understand Mobile
As smart phones make their way to ubiquity, mobile is no longer optional. Healthcare marketers have a number of reasons to work especially hard to keep their mobile marketing knowledge up-to-date…
Working in Critical Care Transport as a Nurse
There are a lot of different nursing specialties to consider. If you’re someone who thrives on working in a fast-paced environment and want to care for seriously ill or injured…
Engaging the Public about the Campaign ‘Choosing Wisely Canada’
By Karen Born (@bornk @ChooseWiselyCA) By Karen Born (@bornk @ChooseWiselyCA)Karen BornAs much as 30% of medical care is unnecessary, with some tests and treatments potentially exposing patients to needless harm.…
70 is the New 50 and Other Baby Boomer Facts of Life
This was the year that the demographic, statistical and medical marketing spotlight shifted. The Baby Boomer crowd—people born between 1946 and 1964—were no longer the largest generational cohort.All (marketing) hail!…
Weekly Dose of Top 5 Healthcare Stories You Might’ve Missed
From our partner site, Healthcare Dive, we wanted to share the top 5 stories that readers were talking about and sharing last week. Leading up to the Thanksgiving holiday, healthcare…
Could Apple Store-like digital health retail stores be popular?
As I travel the country speaking at conferences, I’ve had dozens of conversations with smart people who believe there’s a growing consensus that “patient-driven” (or consumer-driven or member-driven) healthcare spending has arrived. Consumer-driven insurance exchanges,…
How Top Rated Hospitals Are Improving the Patient Experience
Earlier this year the government implemented a program to apply star ratings to hospitals based on patient feedback surveys. Those ratings are helping Medicare patients compare hospitals and ultimately select…
Mayo Clinic’s Social Media Data Geek
Meet Makala Johnson, Mayo Clinic’s social media data geek. She was the first hire of the Mayo Clinic Center for Social Media. After listening to her, you’ll understand why. She is…
Information-Based Careers for Lab Scientists
There’s a decent chance that, if you’re reading this, you already have a job in the medical field—whether you’re a nurse, a doctor, or a laboratory pharmacist. However, have you…
Family Doctor Visit Costs
A Modern Day Family Doctor VisitAmerican healthcare is in crisis. Family doctor visit costs are rising. A Modern Day Family Doctor VisitAmerican healthcare is in crisis. Family doctor visit costs…
