Google’s 2014 Algorithm Updates: Implications for Your 2015 Medical Marketing Strategy
As a medical industry marketer, day-to-day tasks can be quite overwhelming. It’s no wonder, then, that most of Google’s 500-600 annual algorithm updates fall through the cracks. While most of…
Use Your Healthcare Content to Create Video Value
If a picture tells a thousand words, then what is the video’s magical number? Dr. James McQuivey of Forrester Research believes that the value of a one-minute video is actually…
Text-to-911 Availability Has Important mHealth Implications
One of my Multibrief articles made the list of ATA Telemedicine News Brief's list of most accessed content articles. It was written in August 2014, so we can all expect…
What Can We Learn from the UK Health System?
There’s no perfect health system in the world, at least not that we’ve heard of. The US is plagued by high costs and uneven coverage across the country. Other systems…
Will It Be About Patients This Time?
We are beginning the third transformational wave of trying to improve health care outcomes and reduce costs. The transformation is being driven by the familiar strategy of addressing “covered lives”…
The Folly of High Deductible Health Plans
Now that’s what I call value-based pricing! Now that’s what I call value-based pricing!They used to call high deductible health plans “consumer-directed” plans. That was before people realized there is nothing…
URAC vs. PCAB Pharmacy Accreditation
What is Pharmacy Compounding? As healthcare focuses more on patient-centered care and personalization, the popularity of compounding medications is likely to rise accordingly. What is Pharmacy Compounding? As healthcare focuses…
Rewards Help Majority of Consumers Overcome Health Data Concerns
For consumers, the new digital health lifestyle comes with one string attached: They may be required to share a lot more personal information so the issue of digital trust has…
JP Morgan Healthcare Conference Becomes a Shopping Mall for Wall Street
The past week, San Francisco was overrun with more neckties than the city has ever seen at one time. In customary form, the annual JP Morgan Healthcare Conference kicked off a global,…
Clinical Trial Recruitment Considerations for 2015
As a time of reflection, a new year affords clinical trial recruiters the opportunity to look back on what worked well in 2014, and ponder what lies ahead for 2015.…
