Five Ways to Rock Healthcare Marketing in 2015
More than ever, healthcare marketing executives are being held to a higher standard of accountability for return on marketing investments. More than ever, healthcare marketing executives are being held to…
Avoiding Meaningful Use Penalties
If you are a Medicare eligible provider, you are undoubtedly aware of the requirements for attesting to meaningful use (MU) of electronic health records (EHR) in your medical practice or hospital. There are consequences…
Big Data, Small Insights and Incalculable Benefits for Patients
Towards the end of 2015, I was very flattered to be invited to provide some commentary for an upcoming publication on big data in the pharmaceutical industry, being developed by…
Interview with Sailesh Chutani, CEO of Mobisante
My first exposure to Mobisante and their disruptive diagnostic ultrasound system was the mHealth Summit in November of 2010. At that time, the consumerization of medical devices had been gaining…
Listen to Your Patient and They Will Tell You the Problem: A True Story
Readers of Mind the Gap, I apologize for my absence in recent months. As you will see from my latest post, I have been away with my wife as she…
3 Powerful Words That Change Minds
The right words to chooseA few weeks ago, I wrote a blog post about the words you should avoid in your marketing communication. Quite a few people reached out, asking…
The Personalized Medicine Market in 2015 [INFOGRAPHIC]
As part of last week's State of the Union address, President Obama called for a national initiative focused on precision medicine. As part of last week's State of the Union…
Building a Brand Journalism Team: Michael Yoder [PODCAST]
It started with a desire to connect with people via social media and platforms like LinkedIn. As a result of his early adopter experience, Michael Yoder ended up at Spectrum Health guiding the digital…
Will a New Market for Better Doctors Arise in 2015?
Disruption in any space usually begins with a smaller shift from a first mover that becomes a catalyst for competition and significant, long-term change. Often, resulting in entirely new markets.…
Scope of Nanotechnology in Drug Delivery: Current State of Application and Future Potential
The use of nanotechnology for developing efficient drug delivery systems has remained a topic of interest for many years now. Researchers have been coming up with novel and undeniably practical…
