New Marketing: Improving Service Line Profitability (Part One)
Editor Note: Stewart Gandolf, CEO of Healthcare Success, authored this article for print and online publication by Strategic Health Care Mar Editor Note: Stewart Gandolf, CEO of Healthcare Success, authored…
How to Optimize Post Conversion
As healthcare organizations continue to make the leap to Accountable Care status, post-conversion optimization services will be in demand. Those who made the transition over the last few years will…
Beyond the Buzz: A Practical Guide to Building an Online Healthcare Community
The idea of community is based around the concept that people gather together around shared interests or location. Well-known marketer Seth Godin uses the term “tribe” in place of community,…
Cybersecurity in Medical Devices: Paranoia, or a Tangible Threat?
In October 2014, the United States Department of Homeland Security investigated two dozen suspected cases of cyberthreat in hospital equipment and medical devices, bringing healthcare giants such as Medtronic Inc.,…
Give Your Facts a Facelift with Integrated Infographics
Humans are decidedly visual creatures: it’s a pleasure hard-wired into our brain chemistry. According to researchers, almost 50 percent of the human brain is involved in visual processing. Humans are…
What Would Empathy-Based Healthcare Look Like?
Paul Rosen, MD, NemoursDr. Paul Rosen thinks a lot about empathy in healthcare delivery. Paul Rosen, MD, NemoursDr. Paul Rosen thinks a lot about empathy in healthcare delivery.In his insightful…
Price Transparency in Healthcare Still Lacking
The following story is absolutely true. Only the names of the people involved and the name of the academic medical center have been changed to protect the not-so-innocent. The following…
Google’s 2014 Algorithm Updates: Implications for Your 2015 Medical Marketing Strategy
As a medical industry marketer, day-to-day tasks can be quite overwhelming. It’s no wonder, then, that most of Google’s 500-600 annual algorithm updates fall through the cracks. While most of…
Use Your Healthcare Content to Create Video Value
If a picture tells a thousand words, then what is the video’s magical number? Dr. James McQuivey of Forrester Research believes that the value of a one-minute video is actually…
Text-to-911 Availability Has Important mHealth Implications
One of my Multibrief articles made the list of ATA Telemedicine News Brief's list of most accessed content articles. It was written in August 2014, so we can all expect…
