Challenges Evaluating mHealth’s Success
I saw another exciting news story on a mobile health intervention the other day. I honestly don’t remember the company or product, but what stuck with me was the declaration…
What Do We Really Know About Patients?
"Mary is a 90 year old woman that is admitted to the hospital for Congestive Heart Failure." This is the beginning of the story that's been told many times by…
Healthcare Spending: Administrative Costs out of Control
When we talk about healthcare spending being “out of control” does anyone ever say why? When we talk about healthcare spending being “out of control” does anyone ever say why?…
How Hospitals Can Leverage the Rise of Google Plus [PODCAST]
Tom Jensen, Mercy Health System Tom Jensen, Mercy Health System Lonnie Hirsch, Co-Founder of Healthcare Success talks with Tom Jensen, Director of Marketing for Mercy Health System about Mr. Jensen’s upcoming…
The Medical Marijuana Movement Deconstructed
Unless you have been living under a rock for the past five years, you know that marijuana is making its way into more and more peoples’ lives. Many things…
Watch Your Back! Surprise Medical Bills May Await
Dr. Richard Amerling, president of the Association of American Physicians and Surgeons, writing from New York, had this to say in yesterday’s Wall Street Journal: Dr. Richard Amerling, president of the…
Informal Influence in Healthcare: #NPSFLLI7
The 7th Annual National Patient Safety Foundation and Lucian Leape Institute Forum and Gala was held last week in Boston, gathering patient safety leaders together to share knowledge, recharge and…
Expanding Insurance May Not Mean Long Lines and Trouble Seeing the Doctor
When health reform made it on the agenda in 2008-9, it took almost no time to hear the old familiar line that government-run health care will mean rationing, with crowded…
Valuable Marketing Lessons Doctors Can Learn from Nordstrom
For the sake of a convenient label, let’s call it the Nordstrom Syndrome. Doctors of various professional disciplines come to me, with some regularity, exhibiting symptoms of this (marketing) condition,…
7 Healthcare Marketing Stumbles and Blunders
Physicians, as a rule, tend to be risk adverse. The science base of healthcare, combined with training, continuing education, and experience in practice, can make medical risk manageable. Physicians, as…
