Innovation, Primary Care Style
On a recent evening at Harvard Medical School, the Primary Care Innovation Challenge and Pitch-Off brought together < On a recent evening at Harvard Medical School, the Primary Care Innovation…
Five Ways to Reduce Errors in Pathology Synoptic Reporting
Synoptic reporting is a clinical documentation method that’s popular among pathologists because of its ease of use and ability to increase efficiency [1]. Synoptic reporting is a clinical documentation method…
Making a Connection: How to Humanize Physician Marketing
What does it mean to humanize your brand? It is a catchphrase that you often hear in the marketing community, and one that is especially prevalent in healthcare. Patients are…
Attracting New Patients With Facebook’s New Local Awareness Ads
Digital methods of marketing are changing the way we communicate with potential customers, resulting in innovative new ways of locating and retaining them. Digital methods of marketing are changing the…
A More Realistic Perspective on a Career in Medicine
Danielle Ofri, MD, physician, writer and editor, often turns her pen along with her focus to the emotional complexities that accompany a career in medicine. Danielle Ofri, MD, physician, writer…
Who’s Paying the Chargemaster Rate? Not Just the Uninsured
You might have thought your insurance policy gave you access to the best prices for a procedure for an in-network provider. Well, think again. You might have thought your insurance…
Reinvigorated Consolidation Within the Healthcare Revenue Cycle
Back in 2006 TripleTree wrote its seminal research report on the revenue cycle management (RCM) sector. The viewpoint at the time was simple: the RCM landscape is heavily fragmented and…
Social Media and FDA Regulation for Medical Devices
When marketers use the term “social media,” most people immediately think of Facebook and Twitter. While these platforms have certainly proven beneficial in generating interest in many types of products,…
ACO Prescription: Cure or Disease? [INFOGRAPHIC]
What are your thoughts on Accountable Care Organizations (ACOs)? We want to know. What are your thoughts on Accountable Care Organizations (ACOs)? We want to know.Do ACOs provide benefits? Do ACOs reduce…
BayCare Health: Delivering a Consumer-Driven Brand Experience [PODCAST]
Stewart Schaffer, CMO BayCare Health Stewart Schaffer, CMO BayCare Health Stewart Schaffer, Chief Marketing Officer for BayCare Health System in the Tampa, FL area talks with Lonnie Hirsch, Co-Founder of Healthcare…
