Making the Hospital Part of the Community
It is called community building, but why is it an important part of hospital marketing? As advocates for public health, hospitals have a responsibility to the communities they serve. This…
Will Medicare Cover Telehealth?
No doubt that in the coming years, telehealth will become a fundamental part of how doctors diagnose and treat patients. Of major concern for both providers and patients is, if…
Were the Beatles Wrong About “When I Am Sixty-Four”?
Interviewing a cancer researcher at the ESMO 2014 Congress Interviewing a cancer researcher at the ESMO 2014 CongressI was worried about wasting away. But I am happy to tell Ringo,…
E-cigarette Makers Warn Consumers About Their Own Products
In Dire Warnings by Big Tobacco on E-Smoking, the New York Times examines the perplexing case of tobacco companies makers like Marlboro’s manufacturer, Altria, voluntarily placing extensive warnings on their electronic…
Will Health Websites Be Safe for Patients?
Health Websites: Common DomainsWhen you do a Google search, chances are you know to look for ‘reputable’ health websites in order to find answers to your inquiry. Generally speaking, the…
Follow These DOs and DON’Ts When Comparing EHR Software
By some accounts, almost 30% of EHR users will be interested in replacing their software as they move from Meaningful Use Stage 1 to 2 to 3 over the next…
Pin Your Fans to Your Brand: Join Pinterest!
When you think about social media, the first networks that probably come to mind are the usual suspects: Facebook, Twitter and YouTube. Don’t underestimate Pinterest, though! When you think about…
Social-Business Intranet Empowers and Engages Geisinger Health Employees
Marcy Marshall Geisinger HealthWhat do you do about internal communications when health system employees—thousands of them—feel their voice is not being heard? Marcy Marshall Geisinger HealthWhat do you do about internal…
Beyond the Buzz: A Guide to Analyzing Healthcare Hashtags
A hashtag (#) is a popular way of creating and monitoring a conversation on social media. While most often identified with Twitter, posts can also be tagged on Instagram, Pinterest,…
