Flu Shots Are a Marketing Opportunity (But Competition Is Tough for Doctors)
Perhaps the idea of promoting “flu shots” isn’t particularly “glamorous” in healthcare marketing. Some doctor’s offices, healthcare providers (and marketing professionals) consider vaccinations and immunizations as ordinary and routine as…
Why I Won’t Refill Your Prescription
Giving prescription refills is not quite as fun as it used to be. Years ago, we doctors would whip out our prescription pads – often sooner than we should have…
Collaborative Learning: Ebola
I entitled this post Collaborative Learning: Ebola because I empathize with the Presbyterian Hospital ED physician who sent the patient home initially. Unfortunately, this is how we learn to take a…
New Technologies Are Defining Health Information Management
In late August on these pages, we offered some views on provider adoption of EMR software. The post generated some useful discussion, so it makes sense to offer additional views…
Keeping Your Content Marketing HIPAA-Compliant
Medical content marketing can sometimes require walking a fine line. You want to give your prospects engaging, relatable content, but, you also need to make sure that patient privacy is…
Benefits of Outsourcing Your Medical Claims Processing
There was a time in the past when the tedious and complicated task of medical claims processing was a hands-on responsibility for physicians and doctors. Healthcare providers had to manually…
Extending the Primary Care Connection Through Mobile Experiences
Jamey ShielsAurora Healthcare Jamey ShielsAurora Healthcare Jamey Shiels, Senior Director eBusiness for Aurora Healthcare, talks with Lonnie Hirsch, Co-Founder of Healthcare Success about Creating Mobile Experiences to Extend Primary Care Engagement,…
Ebola Response: 5 ED Throughput Measures Your ED Needs
In the light of the first-ever confirmed Ebola case in the United States, questions of procedure and preparedness are humming throughout all fifty states. The patient, a Liberian man who…
Making the Hospital Part of the Community
It is called community building, but why is it an important part of hospital marketing? As advocates for public health, hospitals have a responsibility to the communities they serve. This…
