Some Doctors Are Getting the Hang of Online Reviews
Doctors Check Online Ratings and Make Some Changes in the Wall Street Journal starts out like many articles on the topic: by giving physicians the opportunity to vent about the evils of…
Janssen Labs Expands Its Incubator Model to New San Francisco Digs
First published on MedCityNews.com. A new 30,000-square-foot incubator opening later this year in South San Francisco aims to make starting a life science company as quick and capital-efficient as starting a…
5 Signs You Should Outsource Your Medical Billing
As a healthcare professional, your focus and strength should be on your patients and their treatment plans rather than on managing your office financials. As a healthcare professional, your focus…
4 Level of Care Tools: Comparing Level of Care Assessment
Summary: What do ASAM®, LOCUS®, CALOCUS®, and InterQual® all have in common? They are all level of care assessment tools, each with a different perspective. Summary: What do ASAM®, LOCUS®,…
Established to Emerging, Commodity to Advanced in Wound Management
Wound management is about as diverse a market as there can be in medtech. Wounds can be acute or chronic, surgically created or arising from trauma or disease, treated with…
The Secret to Patient Engagement: More Engaging Physicians and Health IT
I was the keynote speaker recently at a national Patient Engagement Symposium. I opened my presentation by asking the audience how many considered themselves to be engaged in their health.…
Using Twitter to “Live Tweet” a Kidney Transplant @UofUHealthCare
University of Utah Health Care (@UofUHealthCare) pushed the healthcare social media agenda forward yesterday, as well as heightened the bar for transparency in healthcare, as they “live tweeted” a kidney…
Getting It Right: More Physician Reputation Management Rules [Part 2]
Our previous post, 10 Commandments of Online Reputation Management for Physicians, emphasized the importance and value of creating and maintaining your online presence. Reputation is an ever-present ingredient in health…
Bad Medicine: Spycraft and Vaccination Efforts
I admire many of the creative efforts used by our intelligence agencies to keep America safe. Spycraft itself is a wonderfully fascinating area, both in reality and fiction. But some…
5 Steps to a Successful Physician Marketing Plan
Most physicians in a private practice setting do not have the time or background knowledge to efficiently manage their marketing campaigns. They often assign this task to a practice or…
