5 Questions to Ask About Your Hospital Marketing Plan
As hospital marketing transforms itself to adapt to the quickly changing face of healthcare insurance and the constantly increasing digital demands of consumers/patients, hospital marketers need to become more adept…
Leadership First, and Other Critical Lessons to Improve Patient Experience
In our continuing series of leadership interviews, Stewart Gandolf, CEO of Healthcare Success talks with Dr. James Merlino, Chief Experience Officer and Associate Chief of Staff for the Cleveland Clinic.…
Risk Management 101: Types of Risk
Before we can even begin to talk about mitigating risk, we have to know the types of risk out there. Risk Management is an integral part of any healthcare system.Strategies…
6 Powerful Ways to Start a Presentation to Doctors
The beginning of your talk will set the tone for your allotted timeWhatever you do during the first 30-60 seconds should succeed in captivating the audience securely enough for them…
Pfizer Joins Microbiome Movement with Second Genome
First published on MedCityNews.com. Scientific understanding of the microbiome – the ecosystem of bacteria in the gut – has matured to the point where the pharmaceutical industry recognizes it as a…
Having a Social Media Crisis? Here’s What to Do
As with public relations or PR, social media can enhance your hospital’s reputation — but it also has the potential to damage it. With just one click of the mouse,…
Demographics of CDHP Enrollees
EBRI has released the latest in its series of surveys on “Characteristics of the Population With Consumer-Driven and High-Deductible Health Plans.” EBRI has released the latest in its series of…
Shifting Risk: A Pharmacy Perspective on Value-Based Purchasing
Summary: In this article we will discuss Value-Based Purchasing and how it impacts the Pharma industry in particular. Summary: In this article we will discuss Value-Based Purchasing and how it…
5 Strategic Digital Options for Medical Device Marketing
Today's medical device manufacturers are in a state of evolution. Although they are part of a $350 billion dollar industry that provides products to a growing aging population, government changes…
Health IT Gets Closer to the Cloud in the Mile-High City
The past few days I’ve been hanging out in Denver to speak at the annual GE Healthcare Centricity LIVE conference. The past few days I’ve been hanging out in Denver to speak…
