Zyrtec’s Healthcare Social Media Campaign
How do you get allergy sufferers to buy your drug? With cute animals, of course!ZYRTEC partnered with JWT New York to create FURTEC: the very first virtual pet walking experience for…
Beyond the Buzz: A Three-Stage Approach to Handling a Healthcare Social Media Crisis
Having an online presence has its advantages when it comes to healthcare marketing, but it does come with some risks. Patients can share their experiences online with the click of a…
How to Use Youtube for Healthcare Marketing
Creating a presence on YouTube for your healthcare facility can be fairly simple. Creating good content that will be viewed and shared can be a little more difficult. Creating a…
How Technology Will Improve the Future for Rare Diseases
Our collaboration with Global Genes and Sharon Moalem, MD, PhD at H@cking Medicine at the Massachusetts Institute of Technology (MIT) was an unqualified success. Our collaboration with Global Genes and…
The Diagnosis That Could Have You Paying an Extra $40,000 Per Patient
Hospital Acquired Infections| The DiagnosisHospital Acquired Infections (HAIs) occur when a patient is exposed to a bacteria, virus or fungi during their hospital stay that leads to an additional condition.…
3 Hospital Marketing Mistakes You Should Never Make
We all make mistakes. But sometimes it’s better to learn from someone else’s mistake rather than your own. These hospital marketers made some serious mistakes that cost their company big,…
On the Road Again for Cancer Connections
Over the next couple of weeks I will be traveling thousands of miles on long-distance flights to connect with other patients, in person. It can be exhausting but it’s energizing…
Is Your Operating Room Leaking Money?
Organic growth of total joint replacement volume is growing at 3-4% per year as the number of physicians entering orthopedic residency programs is in decline. Cuts in Medicare reimbursement for…
Cracking the Code on Health Information Exchange: Is It Time to Start Over?
Over the years, I’ve written more than a few HealthBlog posts on the topic of health information exchange (HIE) and why I feel so strongl Over the years, I’ve written…
Whatcha Gonna Do When Hospital Advertising Goes Sour?
Let’s hope you never back into a buzz saw of “unintended consequences.” That’s when seemingly ordinary events inexplicably spin over to the dark side. Let’s hope you never back into a buzz saw…
