Wound Market Analysis: A Case Study in Understanding Context
Analysis is a funny thing. If done thoroughly, accurately and carefully to represent a subject from all relevant angles, it can reveal very important considerations by those with a vested…
Embrace Patient Storytelling to Strengthen Your Healthcare Marketing
Storytelling has been around far longer than man's capacity to put those stories into words. People tell stories with their hands, their eyes, their smiles, and yes, their words. The…
Five Tips for Folding FDA’s New Medical App Oversight into Your Business Strategy
In my post for InformationWeek Healthcare, I discussed the implications of the U.S. Food and Drug Administration’s (FDA) final guidance for medical apps. In my post for InformationWeek Healthcare, I…
Customer Service Portal for Medical Equipment Saves Time and Work
If you are wondering how to manage the performance and maintenance of various medical scanners, biomedical engineer Tobias Schröer from St. Johannes Hospital in Dortmund, Germany, can offer helpful insights.…
Image Building at the Expense of Real Growth: A Critical Mistake
Among our list of 19 critical medical advertising mistakes that healthcare organizations make every day is: Trying to build your image rather than building a patient base. Among our list…
The Increasing Problem of Chronic Wounds and Their Medtech Solutions
Wounds have many different sources, etiologies and forms and, therefore, demand a range of approaches. By virtue of these differences, they have considerably different costs. At the top of the…
The Art of Engagement: A Review
I reviewed Jim Haudan’s The Art of Engagement: Bridging the Gap Between People and Possibilities because it was full of timely insights. Did you know that: I reviewed Jim Haudan’s The…
Improve Document Security in the Face of ICD-10: A HIPAA Checklist
Although Health and Human Services has delayed compliance with the International Classification of Diseases 10 (ICD-10) codes until October 1, 2014, medical practices and hospitals are gearing up to incorporate…
A New Form of Insurance Denial of Coverage
Doctors hate the first of the year. Besides the cold weather, there are a myriad of reasons for that. In private practice one typically goes without a paycheck for two…
