Observation Units: Bridging the Gap Between Inpatient and Outpatient
Summary: What is CMS doing to reduce healthcare costs? CMS has added observation units which are an additional level of care between inpatient and outpatient. Summary: What is CMS doing…
Treating Patients Rather Than Primary Diagnosis
How will Hospitals transition from treating acute conditions to treating patients?While hospitals try to do everything they can to help a patient, they only get paid for treating the acute…
Reducing Documentation Costs for Physician Practices
Stagnant reimbursements and rising costs make finding ways to improve efficiency a critical initiative for healthcare providers. Documentation costs for physician services can represent a very significant expense. Stagnant reimbursements…
Wearables and Seizures? Interview with John Hixson of UCSF
Dr. Hixson is the Principal Investigator for a VHA-based clinical study examining the use of online communities and social media to improve the self-management abilities of patients suffering from seizures.…
Clinical Trial Engagement Apps Leverage Social, Rewards, Predictive Analytics
First published on MedCityNews.com. Clinical trials cost drug companies a lot of money and can experience delays or even higher costs when patients drop out. First published on MedCityNews.com. Clinical trials cost…
Getting the Best from Your Healthcare Advertising Agency
These days, marketing performance expectations are sometimes found under the “squeeze every nickel” heading. Maybe giant corporations once had fat and slushy budgets, although we doubt the successful ones used…
Patient Activation and the End of Health Insurance Companies
Two noteworthy articles caught my attention this week. One was an article by Wall Street Journal columnist Laura Landro called, How Doctors Rate Patients. The other was a March 27th piece…
The Ultimate Guide for Finding and Editing Images for Your Medical Website
The right images are key to your marketing communication Visual aids are a key part of your internet marketing and your marketing communication. Establishing a brand online is best done…
HCP Use of Social Media for Recruitment [INFOGRAPHIC]
Clinicians today are stepping up and taking charge of their career path by utilizing social media to find the perfect job in their network. Physicians are becoming more adventurous and…
Fundings in Medtech 2009-2014: A Contrarian View
Since 2008, medtech has taken a lot of hits. Indeed, when the capital crunch hit, medtech was not viewed as the safest place for investment by a suddenly very risk…
