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Medical Marketing, Physician Marketing, Online Marketing
Business

5 Ways to Market Yourself as a Medical Expert

Because medicine is a service-oriented profession, medical practitioners must embrace marketing today, including online marketing, in addition to practicing medicine. Lack of credibility is one of the biggest roadblocks any…

Jonathan Catley
Jonathan Catley
February 5, 2014

New Study Challenges Current Notions of Breast Cancer Biopsy Abnormalities

A breast biopsy is a common procedure often performed after a mammogram reveals evidence of abnormal hyperplasia (increased cell production). A breast biopsy is a common procedure often performed after…

Susan Scutti
Susan Scutti
February 5, 2014

Role of Montoring Techs in Alarm Notification

Challenges with alarm notification and fatigue have plagued the health care industry for decades. Long before alarm notification systems like Emergin (now Philips IntelliSpace Event Management) and GlobeStar Systems (ConnexAll) appeared,…

Tim Gee
Tim Gee
February 5, 2014

Johnson & Johnson to Release Clinical Trial Data in Agreement with Yale Medical School

In a move toward scientific transparency, Johnson & Johnson will share some of its clinical trial data under 

Susan Scutti
Susan Scutti
February 4, 2014

New Robotic Device for Paraplegics Enables Easier Movement While Standing

A new robotic device designed to help those with paraplegia stand and function as if they were walking is expected to hit the market as early as next month. A…

sweetmobility
sweetmobility
February 4, 2014

Mastering the Business of Healthcare [INFOGRAPHIC]

Perhaps no one other than the healthcare professional understands the significance of staying current with the ever-changing landscape of their field. Whether it's attending mandatory trainings, traveling for medical conferences,…

Frankie X Rendón
Frankie X Rendón
February 4, 2014

Cut-Rate Concierge Medicine? One Medical Resorts to Discounting

I have mixed views about concierge medicine. On the one hand I like the idea of higher service levels for patients and the ability for doctors to practice medicine the…

DavidEWilliams
DavidEWilliams
February 4, 2014

BioPharma Beat: How Will Your Doctor Will See 1,000 Patients – A Day?

I attended the Consumer Electronics Show (CES2014), and saw hundreds of mobile health devices and applications, including activity trackers (steps, miles, stairs, sleep, etc.), vital statistics health monitors (heart rate,…

David Davidovic
David Davidovic
February 4, 2014

HIPAA Enforcement: Who’s in Charge?

The recent

David Harlow
David Harlow
February 3, 2014

Increasing Older Adult Vaccination Rates with Portals

New study findings for those 60 and over show an increase in shingles vaccination rates when providers communicate with patients through EHRs and portals. New study findings for those 60 and over…

thielst
thielst
February 3, 2014
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