Q and A, Part Two: Addressing an Enormous Public Health Problem with a Simple Technology Solution
Inadequate handwashing is a huge problem in hospitals, contributing to as much as 70% of hospital-acquired infections (HAIs), according to the US Centers for Disease Control and Prevention. Inadequate handwashing is a…
Finally: An FDA (Draft) Guidance for Social Media in Medical Marketing
FDA Social Media Guidance: Four years in the makingFour years have passed since the first hearing about the use of social media for medical marketing. A year has passed since the…
Flipping the Clinic Visit
Doesn’t it seem like there’s never enough time? Nowhere is this more prevalent than with our healthcare system. We don’t have enough time to do things that keep us well,…
Health Care Costs and the Medical Malpractice Myth
It’s common knowledge that health care costs in the United States are higher than in other countries. But, just how big is the chasm? The United States currently spends more…
The Latest Numbers on Exchange Enrollment
The government has released the latest numbers on enrollment in the health insurance marketplace, and the news is mixed. As of December 28th, there were roughly 2.2 million Americans enrolled…
Consumers Prefer Marketing Collateral by Post to Email
Overall, trust in brochures, flyers and direct mail is fairly low, but still beats out email.16% of US respondents to an Epsilon report gave a top score to traditional print…
CMS and Transitional Care Management Reimbursement Expansion
There is a new expansion to CMS's new reimbursement for transitional care services to include health professional shortage areas (HPSA) located in rural census tracts of metropolitan statistical areas, which makes…
Surprises in New York A.C.A. Enrollments
SUMMARY: We were surprised by the companies New Yorkers chose for their insurance providers under the Affordable Care Act. New York state residents, like others in states that built their…
Engagement: Making Your Social Media Matrix Sticky
The research folks at Pew Internet provide an insightful report about the multi-layered patterns of social networking by online adults. Marketing and communications professionals can determine the most engaging social…
Fundamental Facts About Patient Education
50% of patients walk out of a doctor's office not knowing what they were told or what they are supposed to do!Research shows that physicians often overestimate the topics and…
