New Study Mimics the Effects of Alzheimer’s Disease to Increase Public Awareness
Today, more than 5 million Americans live with Alzheimer’s disease, making it the sixth leading cause of death in the country. No doubt, Alzheimer’s is a huge deal for the…
Why Foreign Companies Should Take Chinese Social Media Seriously
Over the New Year break, I took a vacation trip to Japan with my parents before we headed back to Chengdu, my hometown in China. One day, while we were…
5 Must-Have Calls-to-Action on Your Medical Website
Your website provides an excellent opportunity to introduce your medical practice to a wider audience than almost any other advertising means. However, it is your website’s calls-to-action that help to…
Patient Engagement in Healthcare: Stewards of the Brand Promise
Helping the HelpersTraditionally, marketing departments have been excellent at communicating to consumers the benefits and emotional connections between organizational brands and their respective customers. They have used powerful statements to…
#hcsmca: A Social Network Analysis of Our Community
Back in Nov-Dec 2011 social scientists Anatoliy Gruzd, PhD and Caroline Haythornthwaite, PhD, did a social network analysis of #hcsmca. Back in Nov-Dec 2011 social scientists Anatoliy Gruzd, PhD and…
Mobile Technology and the New Era for Medical Marketing
Epocrates study on use of mobile technology Epocrates study on use of mobile technologyMobile technology (mHealth) has revolutionized the way people communicate. In a study conducted by Epocrates (Maximizing Multi-Screen…
Making Health Addictive: Employ Subliminal Messaging
Since I gave a keynote at the 2013 Connected Health Symposium called “Making Health Addictive,” I’ve been posting on this topic in order to explain some of the concepts in…
Patients to Have Right to Access Lab Test Result Data
The lab test result data access rule is finally final. The lab test result data access rule is finally final.See the HHS presser and the final rule, which is scheduled…
Beyond the Buzz: Healthcare Social Media
Healthcare social media is more than just a marketing buzzword; as the Internet increasingly becomes the medium of choice for researching health information, social media has become an important channel…
More Nursing Shortage Myth Building
My piece on the nursing shortage myth received more than 100 comments when it was reposted on the Health Care Blog a year ago. My basic theme was as follows:…
