How Hospital Marketing Fits Into the Physician Quality Reporting System
One element of hospital reimbursement that looms large in 2014 is the Physician Quality Reporting System
The Art of Negotiation in Medicine
A recent @NYTimesWell post, Teaching Doctors the Art of Negotiation, by Dhruv Khullar (@DhruvKhullar), a dual degree candidate at Yale School of Medicine and Harvard Kennedy School, is a call to…
Digital Patient Privacy Loss in EHRs and Other Health IT Systems
Last Friday I was invited by the Patient Privacy Rights (PPR) Foundation to lead a discussion about privacy and EHRs. The discussion, entitled “Fact vs. Fiction: Best Privacy Practices for…
ePatient 2015: 15 Surprising Trends Changing Health Care
The concept of the ePatient - someone who is equipped, enabled and empowered by digital technology and social networks to make better decisions about their health care (and that of…
Why Point-of-Care Diagnostic Testing Will Become a Game-changer in Healthcare
Today, aside from the management of chronic conditions, healthcare is shifting the weight of its emphasis away from the mere control of diagnosed diseases toward earlier detection and even prevention.…
3 Video Concepts: Creative, Low Cost, Compelling Hospital Marketing
Some 89 million people in the US are going to watch 1.2 billion online videos today. (Yes, just today.) Some 89 million people in the US are going to watch…
Wait Watchers: ER Appointments Differentiate a Hospital Brand
Emergency Room appointments—for non-threatening care—are a flipping great idea.Ask a few patients in the Emergency Department (ED). Nobody likes to wait. And hospital wait times are—for both patients and administrators—a…
Patient Recovery: A Solution to Improve Healthcare
A healthcare system aligned toward patient recovery may reduce healthcare costs by 10%, while improving health and healthcare delivery. A healthcare system aligned toward patient recovery may reduce healthcare costs…
“I Felt Like a Hostage”: Towards a Solution for Medical Price Transparency
I recently wrote an article critical of a business groups’ approach to improving transparency of prices for medical and hospital procedures. However, we do have a serious problem when it…
Advantages of Local Search and Online Marketing for Clinical Trials
Finding patients to take part in clinical trials is more difficult than other clinical trial tasks. Finding patients to take part in clinical trials is more difficult than other clinical…
