Tips for Your Medical Licensure Application
As the time for your transition from residency to practice approaches, it is important to begin your application for medical licensure in the state where you wish to practice. The…
ACA Success Stories Social Media Campaign: Marketing Hit or Miss?
First published on MedCityNews.com. Remember Chad Henderson – the hero for journalists who were hungry for health insurance exchange success stories when the site first launched in October? First published on…
Health Wonk Review: The New Wright on Health Edition
January 2014 was a big month in the world of health policy. For starters, it marked the implementation of the major provisions of the Affordable Care Act. Related to that,…
#CES2014 and #JPM2014: Disparate Meetings Addressing Healthcare’s Future
The 32nd annual JP Morgan Healthcare conference, held in San Francisco’s Westin St. Francis Hotel from January 13-16, was a posh affair by industry standards, with only select companies having…
Free Health Care Website: Consider the Business Model
Is a free lunch worth the price? Is a free lunch worth the price?When Google first came along I assumed that their business plan was to get users addicted to…
23andWho?
Jacquie Scarlett, Wellpepper Director of Customer Experience, and I were some of the last people to get full genomic testing using the $99 personal genomic testing kits from 23andMe before…
Reimagining the Electronic Medical Record
The electronic medical record is here to stay. It would be foolish to think that the healthcare industry could ever go back to paper. The electronic medical record is here…
Why Every Hospital Should Be Doing Search Engine Marketing
More and more hospitals are trying out search engine marketing (SEM) through Google AdWords and Bing Ads as an additional way to generate incremental patients. And why not? Paid advertising…
How Hospital Marketing Fits Into the Physician Quality Reporting System
One element of hospital reimbursement that looms large in 2014 is the Physician Quality Reporting System
The Art of Negotiation in Medicine
A recent @NYTimesWell post, Teaching Doctors the Art of Negotiation, by Dhruv Khullar (@DhruvKhullar), a dual degree candidate at Yale School of Medicine and Harvard Kennedy School, is a call to…
