Emergency Physicians Give Emergency Care in America a D+
The American College of Emergency Physicians (ACEP) has just released a report card on Emergency Care in the US and it isn’t pretty. The overall grade was a D+, down…
How to Persuade, Charm and Convince: Marketing’s Rule of Three
The “Rule of Three” is a fun and easy-to-use “universal truth.” It can give your writing more impact, make your marketing more effective, and your advertising more persuasive. The “Rule…
Medical Identity Theft: How It Could Get You Killed
When considering identity theft, most people worry about getting their credit card information or social security number stolen. However, these are not the only types of identity theft you need…
Patient Recovery: It Takes a Village
I recently presented to a Cardiology Group on potential ways to address their hospital’s high readmission rate of patients discharged after heart failure and heart attacks (acute myocardial infarction). The…
Can a Mandated Health Benefit Violate a Corporation’s Religious Freedom?
There has been lots of brouhaha about the ACA mandate to provide contraception coverage. There are now two cases pending in the Supreme Court related to the mandate. One is…
Massachusetts Wins the Prize for Most Expensive Healthcare
It has recently been brought to the attention of the good citizens of Massachusetts that we spend more than anybody else on healthcare. According to the Massachusetts Health Policy Commission…
Benefit from ACA Boost to the Consumer Medical Device Market
Forbes online recently posted a commentary which should be of interest to every medical device marketer in the United States. Forbes online recently posted a commentary which should be of interest to…
Q and A, Part Two: Addressing an Enormous Public Health Problem with a Simple Technology Solution
Inadequate handwashing is a huge problem in hospitals, contributing to as much as 70% of hospital-acquired infections (HAIs), according to the US Centers for Disease Control and Prevention. Inadequate handwashing is a…
Finally: An FDA (Draft) Guidance for Social Media in Medical Marketing
FDA Social Media Guidance: Four years in the makingFour years have passed since the first hearing about the use of social media for medical marketing. A year has passed since the…
Flipping the Clinic Visit
Doesn’t it seem like there’s never enough time? Nowhere is this more prevalent than with our healthcare system. We don’t have enough time to do things that keep us well,…
