Protein Diet Overload
Protein: how much is too much? If you’re trying to lose weight, add more muscle or are just trying to eat healthier, you likely might be loading up on protein. High-protein…
Is Bad Breath Ruining Your Self-Confidence? Common Causes and Cures
Bad breath is an epidemic. If you disagree, here is an easy experiment to test this hypothesis: next time you are in the check-out line at the grocery store, count…
The Nurse Practitioner vs. Doctor Debate
Every patient wants the best medical care available. With a shortage of primary care doctors in the United States, should nurse practitioners be given the same responsibilities as their physician…
Three Ways to Supersize Your Patient KOL Strategy
This is the fifth blog post in a twelve part series that transforms ideas from the marketing world at large into practical plans for pharmaceutical marketing in the time of…
Get Compliant or Get Out of the Game: HIPAA’s No Joke
Attention hosting companies currently supporting healthcare clients: get compliant or get out of the game. Attention hosting companies currently supporting healthcare clients: get compliant or get out of the game.…
Tiny Traps in New Take on Anti-Viral Therapy
Originally published on MedCityNews.com. Originally published on MedCityNews.com. Viral infections are pesky, sneaky things. The infectious agents that cause maladies like influenza, HIV/AIDS, hepatitis C and Ebola hijack living…
Tell Us Again Why We Need Young People
“This only works if young people show up,” said Bill Clinton the other day. He was explaining ObamaCare.On the surface that’s an odd thing to say. Medicare seems to work…
Healthcare Marketing 2014: 10 Reasons to Demand Digital
If you are responsible for leading the development and execution of a healthcare marketing strategy for 2014, you should know how to allocate resources to the channels that will provide…
Platforms vs. Products in Connected Health
The mobile health revolution is occurring in the midst of a much broader shift in business models around computing and software. For decades, IT suppliers sold proprietary hardware by locking…
Some Big Health Plans Must Think Exchanges Will Succeed
More aggressive drafts of the Affordable Care Act (ACA) included a public option that would have set up a government run health plan to compete with private insurers. That got…
