HealthCare Marketing: Create Great Hospital Content
Its hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start with great content.Want…
High Quality, Low Cost HealthCare Video Interview Series: John Holland Talks Patient Telemonitoring at AMC Health
Last week, Dr Oliver Kharraz talked about finding doctors and getting appointments online at ZocDoc. Today, John Holland, Senior Vice President, Business Development and Research at AMC Health, talks about…
HIMSS 2013: Radiology IT Undergoing Radical Changes and Meaningful Use is Just the Beginning (Part II of II)
The following post is part two of “Radiology IT Undergoing Radical Changes and Meaningful Use is Just the Beginning.” Part one provided a look at the shifting priorities of HealthIT…
The Importance of Content Marketing For Orphan Drugs
Content marketing is currently a hot trend, but in the rare disease space it’s been an essential tactic for years. Content marketing is currently a hot trend, but in the…
Eating Right to Fight Cancer
It’s not just what you eat, but how you eat that keeps you healthy, say researchers at the MD Anderson Cancer Center in Houston. It’s not just what you eat,…
HealthCare Marketing: Choosing the Right Healthcare Advertising Channel
One of the most common medical advertising mistakes that doctors and hospitals make every day—one of many that we discover all too frequently—is using the wrong advertising channels. One of…
Mobile Health Around the Globe: Bangladesh Maternal Mobile Health Service Aims to Reach 2 Million Moms
Everyday there are 1,000 women around the world who do not survive childbirth or pregnancy. Over three million newborn deaths occur every year. Most of these instances are not only…
What I Learned On the Road to the Shorty’s
January 26th was my son Isaac’s 7thbirthday. Our small apartment filled with laughter as we crammed 7 children and 12 adults into our living room. It was a great day…
What is #hcsmca? – Video interview
In May 2012, Ashley Weinhandl from the Ontario Hospital Association interviewed me to find out more about #hcsmca. She asked me: In May 2012, Ashley Weinhandl from the Ontario Hospital…
Fatty Liver Disease: The Cause is Carbohydrates Not Fat
Fried Chicken- a favorite- this nicely prepared by my good friend Dolce Debbie Fried Chicken- a favorite- this nicely prepared by my good friend Dolce DebbieSimple thinking: if I eat…
