IVF in Simple terms
Infertility, or the reproductive system's inability to conceive a child, affects millions of people around the world. It is considered today to be a disorder that affects both men and…
Dare to Be Adequate: Hospital Advertising That Fails (and What to Do Instead)
We’ve noticed a disturbing sameness among some hospital and medical advertising. Fortunately, it’s not everyone or even most healthcare advertising, but there are all too many instances when the message…
Are New “Quality of Life Drugs” Worth the Expense?
Very recently a review committee in the U.K. made a preliminary recommendation that the government’s National Health Service should not pay for a newly approved medicine that greatly reduces or…
Even 9-Year Olds Hate Waiting Rooms
This is a brief post with a really big lesson…My fourth-grade daughter Natalie was asked to draw pictures of her vocabulary words this week.We asked her about one of the…
Resilience
Recently my wife and I climbed Mount Kilimanjaro in Africa. We saw the beautiful pictures in the National Geographic brochure and never thought twice – it looked like fun,…
HealthCare Marketing: Create Great Hospital Content
Its hard to figure out what patients want to hear. It’s harder still to create content that they’ll connect and respond to! Effective healthcare marketing should start with great content.Want…
High Quality, Low Cost HealthCare Video Interview Series: John Holland Talks Patient Telemonitoring at AMC Health
Last week, Dr Oliver Kharraz talked about finding doctors and getting appointments online at ZocDoc. Today, John Holland, Senior Vice President, Business Development and Research at AMC Health, talks about…
HIMSS 2013: Radiology IT Undergoing Radical Changes and Meaningful Use is Just the Beginning (Part II of II)
The following post is part two of “Radiology IT Undergoing Radical Changes and Meaningful Use is Just the Beginning.” Part one provided a look at the shifting priorities of HealthIT…
The Importance of Content Marketing For Orphan Drugs
Content marketing is currently a hot trend, but in the rare disease space it’s been an essential tactic for years. Content marketing is currently a hot trend, but in the…
Eating Right to Fight Cancer
It’s not just what you eat, but how you eat that keeps you healthy, say researchers at the MD Anderson Cancer Center in Houston. It’s not just what you eat,…
