By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Can Your Organization Pioneer a Fundraising and Wellness Campaign, Reaching More Than 1.7 Million Viewers?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Can Your Organization Pioneer a Fundraising and Wellness Campaign, Reaching More Than 1.7 Million Viewers?
Business

Can Your Organization Pioneer a Fundraising and Wellness Campaign, Reaching More Than 1.7 Million Viewers?

Principle Healthcare
Principle Healthcare
Share
2 Min Read
SHARE



More Read

Healthcare Breakthroughs: 3 Ways to Improve Your Chances of Fighting Obesity
Clinical Trial Recruitment Considerations for 2015
Cost Spotlight: A 443% Markup on Prescription Drugs
ACOs: Good News for Skeptics
The Essential Role Big Data Plays in Patient Care

The Susan G. Komen Breast Cancer Foundation was founded on a promise made between two sisters – Susan Goodman Komen and Nancy Goodman Brinker. Suzy was diagnosed with breast cancer in 1978, a time when little was known about the disease and it was rarely discussed in public. Before she died at the age of 36, Suzy asked her sister to do everything possible to bring an end to breast cancer. Nancy kept her promise by establishing the Susan G. Komen Breast Cancer Foundation in 1982 in Suzy’s memory.

Almost 30 years later, Nancy’s promise has evolved into Susan G. Komen for the Cure, the world’s largest network of breast cancer survivors and activists. Through various fundraising and awareness efforts, Komen has built one of the most iconic international symbols of breast cancer awareness: the pink ribbon.

While there is much ballyhoo surrounding the organization’s use of cause marketing – engaging corporate sponsors to ‘resell’ the pink ribbon in a variety of formats for their own personal gain, there is no denying the result:  Komen has achieved a reach of more than 1.7 million and counting.

Social media has also played a significant role in fostering the Komen community.  Facebook, Twitter, YouTube and communities, such as Care2, offer places to connect, share stories and take action.   With 9 in 10 adults agreeing that digital media can fuel interest in a cause into a movement, isn’t it time to get online?

TAGGED:breast cancerpink ribbonSusan G Komen
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025
Medication Management For Seniors
Simplifying Medication Management For Seniors
Infographics Senior Care
October 21, 2025
Guide To Pursuing a Career in Nursing as a Foreigner in the USA
Collaboration Is the Prescription for Better Patient Care
Health
October 20, 2025
Epidemiological Health Benefits
Personal and Epidemiological Health Benefits of Blood Pressure Management
Health
October 13, 2025

You Might also Like

medicare fraud
Health ReformHome HealthHospital AdministrationMedical EthicsMedical RecordsNewsPolicy & LawPublic Health

Keeping an Eye Out for Medical Fraud

December 16, 2013

Reining in Avoidable Readmissions

April 7, 2011
hospital bureaucracy
Health ReformHospital Administration

Don’t Let Paperwork Get in the Way of Your Work’s Purpose

September 25, 2013

America Spends More on Emergency Medicine Than Previously Thought. Good or Bad?

May 19, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?