By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    narrow-road-ahead-sign
    Narrow Networks in California?
    March 24, 2016
    Insurer Has E-Security Problem
    August 26, 2017
    What Kind of Inequality Matters to You?
    October 19, 2011
    Latest News
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Your Health is What You Drive: Digital Health in the Driver’s Seat
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Devices > Your Health is What You Drive: Digital Health in the Driver’s Seat
BusinesseHealthMedical DevicesMedical InnovationsTechnology

Your Health is What You Drive: Digital Health in the Driver’s Seat

Paul Sonnier
Paul Sonnier
Share
3 Min Read
Image
SHARE

Image

One of the most enjoyable aspects of my role in my organization involves constantly surveying the global digital health ecosystem. Recently, I attended Dr. Leslie Saxon’s 6th annual USC Body Computing Conference (BCC).

Image

One of the most enjoyable aspects of my role in my organization involves constantly surveying the global digital health ecosystem. Recently, I attended Dr. Leslie Saxon’s 6th annual USC Body Computing Conference (BCC).

More Read

VisionCare’s FDA Approved Telescope Gets Implanted
Peter Diamond for Chief Economic Adviser
How Technology Can Aid Independence in Seniors Life
Everything You Need To Know About HIV Apps
Insurance Shopping Tools Online: Open Enrollment Nears

While the conference offered a comprehensive overview of what’s trending in digital health (BCC never fails in this regard!), I was fascinated to see the evolution of biometric and other types of sensor-based monitoring in motor vehicles. While BMW Group (a new partner at the Center for Body Computing), was represented at the conference, Ford Motor Company is also aggressively pursuing ways to improve the driving experience and health of drivers and occupants alike. Here’s a brief rundown on the efforts of both automakers:

  • BMW Group seeks to enhance  the driving experience by measuring a driver’s heart rate, which could provide feedback to the driver to calm things a bit (even adjusting music), or comparing the driver’s heart rate to, say, a professional race car driver’s.
  • Ford is collaborating with Medtronic and WellDoc to develop its In-Car Health and Wellness Solutions program. The collaborators are developing applications and services that monitor the driver’s chronic illnesses and medical disorders while they are behind the wheel. Systems that monitor blood glucose, manage diabetes, or report on environmental pollutants and allergens could provide data and warnings to drivers, and could even safely disable the vehicle in the event of a heart attack, for example.

The approaches on display by both automakers are quite different. While BMW—the company with the advertising tagline “The Ultimate Driving Machine”—is looking for ways to appeal to the “driving enthusiast” in its customers, Ford is leaning more toward the car as an extension of a holistic approach to wellness. As consumers, it’s natural for us to gravitate to things we perceive as fun rather than things that connote a doctor’s visit or surveillance. However, since monitoring and intervention need not be obtrusive, differentiation in this segment of digital health will most likely boil down to marketing, something which automakers do quite well. It will be interesting to see how these solutions are commercialized and presented to the public, as well as to see whether they can drive the success of certain brands or particular models.

Is the entertainment quotient of digital health as integrated into the driving experience more consumer friendly than medical and safety applications? Do you think the automobile could—or should—be part of a healthcare monitoring and/or delivery system? What might these developments mean for the life sciences industry or medical device developers?

photo:car/shutterstock

TAGGED:cars
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

9 Lifestyle Tweaks That Can Add Years to Your Life
9 Healthcare Lifestyle Tweaks That can Add Years to Your Life
lifestyle
July 11, 2025
car accident lawsuit
Let Your Lawyer Handle the Work Before You Pay Medical Costs
Policy & Law
July 6, 2025
women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025

You Might also Like

eHealthMarketingTechnology

Here’s Why Teens And Young Adults Are Healthcare Digital Natives

September 13, 2018

HiMSS 2014: A Chat with Dr. Devin Jopp, CEO and President of WEDI

March 19, 2014

Five Accelerants to the Adoption of Connected Health

February 2, 2015

Better Medical Marketing with the New (and Free) Medicare Data Set of 880,000 Providers

April 19, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?