By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    4 Reasons Why Medical Device Compliance Matters
    May 22, 2020
    What To Know About The Importance Of Healthcare Marketing
    November 23, 2019
    healthcare courses
    6 Supplemental Courses in Healthcare to Support Your HR Degree
    August 20, 2021
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Care and Feeding of Doctor Online Presence, Reputation and Brand
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Care and Feeding of Doctor Online Presence, Reputation and Brand
Business

Care and Feeding of Doctor Online Presence, Reputation and Brand

Stewart Gandolf
Last updated: March 30, 2016 11:00 am
Stewart Gandolf
Share
5 Min Read
reputation management
SHARE

reputation management[A continuing series.] If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who recognize your name—are an important consideration. But there’s more to it.

reputation management[A continuing series.] If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who recognize your name—are an important consideration. But there’s more to it.

From a business development perspective—your ability to attract more new patients and the cases you want—the general public, and prospective patients, are a much larger group. And they interpret a doctor’s reputation with a different mindset.

Why reputation building matters…

More Read

Entrepreneurs: Finding the Right CEO-Investor Match Is a Two-Way Street
Health IT Venture Capital Report: Consumer-Focused Tech Is Capturing More Early-Stage Deals
Cigna’s Decision on Genetic Testing Exposes Educational Gaps in Today’s Healthcare
High Quality, Low Cost HealthCare Video Interview Series: Dr. James Spearman and TravelSurgeryUSA
Combating the Nursing Shortage with Mobile Patient Engagement

In the mind of the typical consumer, you have no reputation at the outset. Most of the time, that canvas is blank at the start of an individual’s care journey. They likely don’t know you, and you’re not as famous as you think.

  • Eight out of 10 times (maybe more) your online presence IS your public reputation
  • “Online presence” is nearly interchangeable with “professional reputation” and “brand”
  • The public (patient/shopper) forms a mental picture largely by what they discover online
  • You are in command of reputation building by proactively shaping your online presence

The value of building and growing your personal brand online is multifaceted. There are, of course, the practical benefits of personal profit, professional development and job satisfaction. In addition, a strong online presence opens the door to new connections on various levels—public, personal and professional.

Deliberate and well-planned reputation building establishes or extends an authoritative position of credibility, brand value and positive differentiation. This environment engenders trust and thus encourages an individual to move closer to a provider selection.

One out of three prospective patients…

A doctor’s online presence—particularly physician ratings and patient comments—has a significant influence factor in a patient’s choice of a provider or hospital. If an empowered patient doesn’t find you via an Internet search, you’re not considered because, to them, you don’t exist. That could be as much as much as 80 percent—or eight out of 10 people—who search online regarding healthcare need.

What’s more, online physician reviews have a dramatic, go/no-go impact. One out of three prospective patients who use review sites select providers with positive ratings. Conversely, a slightly higher percentage of prospects do not select a doctor when patient reviews are negative.

The good news and the other good news…

Perhaps the strongest advantage of a “blank canvas” starting point in the battle for consumer awareness is that you are the primary portrait artist. You can readily present the honest and accurate information that forms your online presence, reputation and initial brand messaging. No one is better suited to present that message. And the downside of not having an online presence is… well, opportunity lost and no new business.

The additional good news is that there is relatively little hard-dollar cost. Yes, there is a continuing investment of time and effort. And some situations might require website, blog or social media improvements.

But regardless of the budget allowance, the Return-on-Investment, in public awareness, patient and professional referrals and new business development is exceptionally high.

Follow this series with the next installment titled: Creating a Stellar Online Presence, Reputation and Brand for Doctors. And, as additional reference, click through here to read 10 Ways to Build a Better Physician Reputation, and Physician Reputation: To Brag or Not to Brag.

Stewart Gandolf, MBA

Author information

Stewart Gandolf
Stewart Gandolf
Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a “rock-n-roll daddy” to two wonderful girls.
TwitterGoogle+LinkedIn

The post Care and Feeding of Doctor Online Presence, Reputation and Brand appeared first on Healthcare Success.

TAGGED:digital marketingdoctor reputation management
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025
Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025

You Might also Like

Forecast: Sunny Skies, But Now Is the Time to Protect Your Facility From Future Storms

April 7, 2016

Kaiser: Medicare Reform Ideas

February 1, 2013
Ebola - extra safety measures
BusinessHospital AdministrationPublic Health

Ebola Prevention Measures Likely Will Have Long Term Benefits

October 26, 2014

The Future of Medicine: Do Pre-med Students Have a Clue?

June 5, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?