Three Prongs of a Successful Digital Physician Marketing Strategy
When it comes to marketing a physician’s office in the age of…
Medtech Fundings, September 2015
Medtech fundings for September 2015 have jumped off at a fast pace…
A Four Step Guide to Creating Perfect Accreditation Policies and Procedures
A Four Step Guide to Creating Perfect Accreditation Policies and ProceduresFor a…
GW develops a comprehensive guide to preventable harm
The Latin phrase “Primum non nocere” is familiar to all physicians: First,…
How to Build the Right ICD-10 Team
Multiple opportunities for further delaying the implementation deadline have come and gone,…
If Patients Chose Doctors Based on How Creative They Are
Somewhere in the US—we wouldn’t disclose exactly where—there’s a large medical practice…
Biotech & Life Science Companies Target Emerging Markets in 2015
As competition between life science companies intensifies, traditional markets – especially those…
Director of First Impressions and Other Great Job Titles
Recently I was looking for a new school for one of my…
Why Selecting the Right Digital Advertising Vendor Matters for Your Clinical Trial
The value of digital advertising in boosting patient recruitment for clinical trials…
Having Insurance Doesn’t Always Pay: The case of the $1,700 mammogram
This post appeared originally in MedPage Today, where I wrote it as…
