By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    What Are the Benefits of CBD?
    November 27, 2021
    How to Measure Adult Diapers- The Ultimate Guide to Picking the Right Size
    March 8, 2022
    medicine cabinet
    The Effect Of Finished Dosage Form Manufacturing In New Drugs
    July 5, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Tooth Decay Marielaina Perrone DDS
    Is Your Child’s Education Affected By Tooth Decay?
    December 13, 2012
    Image
    Millions of Americans Could Lose ACA Subsidies
    July 21, 2014
    Image
    IVF: The Three Biggest Myths
    March 22, 2013
    Latest News
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How can Healthcare Professionals Manage their Reputation Online
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How can Healthcare Professionals Manage their Reputation Online
eHealthMarketingSocial Media

How can Healthcare Professionals Manage their Reputation Online

Lisa Mcnair
Last updated: June 4, 2018 11:37 pm
Lisa Mcnair
Share
5 Min Read
SHARE

 

Contents
Search for Yourself OftenMake Sure to Ask Your Patients for Positive FeedbackHave a System for Responding to Negative CommentsGet SocialWatch Out for Competitors

The days when healthcare professionals could depend on word of mouth to boost their public image are well behind us. Today, the internet is used far more often for users to share their negative experiences than their positive ones. As a result, healthcare professionals must be especially vigilant about protecting their online reputation and responding to those who have left negative reviews.

Here are a few ways you can start redeeming yourself online if your reputation has taken a hit. 

Search for Yourself Often

Healthcare professionals should make a habit of searching for themselves using a major search engine. You should search for yourself by name, by your practice, and by your facility to find any and all reviews that are being left about you online. Pay close attention to review sites that specialize in medical professionals because they are likely to boil down reviews into a 5-star rating system which can be unfairly skewed without much explanation.

More Read

Image
Proposal to Restrict Online Prescribing Would Hinder Telemedicine
Grow Your Medical Practice Online: 6 Practical Steps
Mobile Health Around the Globe: The Cutest Weight-Loss Coach to Hit the US!
More “Conversations” – Not More Health IT – Are What’s Needed To Increase Patient Engagement And Improve Patient Satisfaction
Implementing Data To Increase Employee Engagement In Healthcare

Make Sure to Ask Your Patients for Positive Feedback

Asking for positive feedback and referrals used to be for cosmetic surgeons and service providers, but today healthcare providers of all kinds are trying to boost their ratings online. Ask your happy patients to leave positive reviews on social media, medical directory sites, and anywhere else they feel comfortable with. The more positive reviews you have, the less it will hurt if a negative one comes in. Oftentimes happy patients don’t even think to leave a review unless someone asks them directly.

Have a System for Responding to Negative Comments

Most review sites have a system for ranking you based on the timeliness of your response and your resolution rate. You should never let negative comments hang around without a response because it could look like you are ignoring the issue. Plus, if you are able to address negative comments effectively, you can occasionally save the situation, and the original poster can update their review to a higher rating once they feel satisfied. Of course, this isn’t about just putting on a show online. If someone has a legitimate complaint, it needs to be addressed in earnest to prevent another negative review in the future.

Get Social

We are living in an era where we want fast information all the time, and we want businesses to be more than just a place we go for a service. Patients want to interact with your company even when they aren’t scheduling appointments, and they are looking for you to provide them with helpful information, healthful reminders and more throughout the day. This is done by creating great content that they can share with friends and family, or encourages them to take action with their own health. The more you engage with social media, the more personable you will seem, and the easier it will be for patients to come to you.

Watch Out for Competitors

Thus, healthcare professionals do need to be aware of a dangerous trend online that involves some unscrupulous healthcare providers attacking their competitors online and this can be done by launching false review campaigns against you or your practice, steering patients away from you. So, if you believe that you are a victim of such a plot, you should seek assistance from a qualified professionals like Webs Union that can manage your reputation online to help you overcome this barrier. Depending on how long they have been campaigning against you, it may take months of coordinated planning to get back on top.

All of these are simple ways you can manage your online reputation and boost your reviews online. If you are unable to dedicate time to responding to reviews and researching your history online, it may be helpful to enlist the help of a reputation manager who can stay on top of things for you. This way you can focus on doing what you do best.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025
How Therapy Can Improve Your Mental Health and Daily Life
How Therapy Can Improve Your Mental Health and Daily Life
Mental Health
June 18, 2025
healthcare facilities
Preventing Contamination In Healthcare Facilities Starts With Hygiene
Global Healthcare Infographics
June 15, 2025

You Might also Like

Microsoft Data Center Video Tour–Where HealthVault and Other Cloud Services Are Stored And Deployed

August 1, 2011

4 Tools for Hospitals to Measure Local Social Media Engagement

November 29, 2011
eHealthMedical Records

Understanding The Threat Posed By Healthcare Data Hackers

March 27, 2019
healthcare disruption
BusinesseHealthMedical InnovationsTechnology

Healthcare: Get Ready to Shake, Rattle and Roll

April 17, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?