By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    bowl of vegetable salad
    Raw Foods: benefits and harms
    November 9, 2021
    pros and cons of the keto diet
    Read This Before You Follow the Keto Diet
    May 18, 2022
    spinal cord injuries
    4 Potential Causes of Spinal Cord Injuries (and How to Seek Compensation)
    May 25, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    July 31, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Effective Healthcare Requires a Social Approach
    June 15, 2015
    CCBHCs
    2016 Excellence in Behavioral Health Program Design
    February 23, 2016
    conducting Clinical Trial
    5 Tips for Conducting a Clinical Trial
    April 21, 2024
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Competition and the Revolutionary Rise of Healthcare Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Competition and the Revolutionary Rise of Healthcare Marketing
Business

Competition and the Revolutionary Rise of Healthcare Marketing

Stewart Gandolf
Stewart Gandolf
Share
4 Min Read
Competition White Paper
SHARE

Competition White PaperHealthcare’s harsh business reality is that no one can afford to underestimate or ignore the competition today.

Competition White PaperHealthcare’s harsh business reality is that no one can afford to underestimate or ignore the competition today. With the upheavals of healthcare reform, the “once-upon-a-time” story of quiet camaraderie among provider practices has become an unprecedented competitive revolution.

The lingering legacy, however, is that many doctors rarely think of their professional colleagues as competition. There is a tendency for many physicians and surgeons to see themselves as a band of brothers and sisters in white coats. Each and all are members of a fraternal league with a higher calling.

These days, competition is a fact of business life, and the quantity and quality of your competition is growing rapidly. And if, for whatever reason, you don’t believe in marketing…take a guess what your competitors are doing.

More Read

Bad Blood: Orthopedic Surgeons vs. Hospitals
Most Satisfying Careers in the Dental Field
Holly, Jolly Healthcare: Things You Need to Know About Selling Insurance
Examining Relationship Based Physician Recruitment
Why Healthcare is Finally Going Green

Healthcare’s competitive revolution has enlisted legions of smart, experienced and highly competitive professionals who are—as you read this—planning and budgeting aggressive marketing efforts—intent on winning your patients. They call it taking “market share.”

Today’s competitive environment…

When we first began health care consulting nearly 25 years ago, we rarely thought about competitive advertising. At that time, competition was either nonexistent or it was so bad that it just wasn’t an issue.

Today however, competitive activity in the marketplace is an essential consideration to be weighed seriously when we craft our clients’ marketing plans.

As the most innovative doctors found success, physician marketing gained acceptance and traction with others. Eventually their competitors took notice and felt compelled to join the game. Budgets got bigger, markets got smaller and smart doctors sought sophisticated marketing help.

Today large group practices and hospitals have advanced to the point where they often call us, looking for ways to contend with competition, protect market share, respond to market changes or grow their brand awareness.

At the same time, old attitudes about practice marketing have dissolved. “Old school” stalwarts could not suppress the tide of new physicians who understood that they must market or become an afterthought.

In the longer perspective, this makes sense. Younger physicians have entered a business world that is more competitive than their baby boomer predecessors. What’s more, they grew up with omnipresent marketing.

Younger doctors are hungry for their own success, and are completely unimpressed by their more established colleagues’ appeals to simply wait (and hope) for new patients to somehow find them. It’s clear to them that passive game plans like that are no plan at all.

More in our free Special Report …

As the business of the nation’s healthcare system continues to reinvent itself, every point on the care continuum has been altered…and not always for the greater good. From the solo provider to the ranks of the largest health systems, a troubling consequence is the unprecedented competitive revolution.

For more about dealing with the changing competitive landscape, take a moment to download our solution-driven special report: How to Win Patients Despite Intense Competition.

This is a timely and informative must-read report for doctors, executives, administrators and healthcare leaders throughout the industry. What’s more, there’s no charge for this advisory report, so download your copy now.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025
Telemedicine Apps
Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
Health
July 20, 2025

You Might also Like

healthcare provider engagement
Hospital Administration

The 5 Standards of Provider Engagement

November 5, 2013

Physician Salaries Represent 8% of Total US Healthcare Cost

June 3, 2011

Doctors Going Broke–You Can’t Even Give a Practice Away

January 6, 2012

Those Hospitalized with an Alcohol Related Condition at Risk

June 2, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?