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Health Works Collective > Business > Hospital Administration > County Run Stroger Hospital Launches Advertising Campaign to Lure Patients From Other Hospitals
BusinessHospital Administration

County Run Stroger Hospital Launches Advertising Campaign to Lure Patients From Other Hospitals

BarbaraDuck
BarbaraDuck
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This is the first I have heard of a county hospital anywhere in the US launching an advertising campaign. When you watch the video they are focused on delivering babies and I don’t know if Illinois is like California, but when it comes to Medicaid, this is the “one” area where doctors are compensated pretty well compared to the rest so perhaps there are some similarities.  I found this out from an MD client here in California and all he did was delivery babies.  BD 

This is the first I have heard of a county hospital anywhere in the US launching an advertising campaign. When you watch the video they are focused on delivering babies and I don’t know if Illinois is like California, but when it comes to Medicaid, this is the “one” area where doctors are compensated pretty well compared to the rest so perhaps there are some similarities.  I found this out from an MD client here in California and all he did was delivery babies.  BD 

August 11, 2011 (CHICAGO) (WLS) — Stroger Hospital is doing something it has never done before. The county-run hospital has launched an advertising campaign to try to lure patients away from other health care facilities.

Little Jaylin is just 1-day-old. His mom, Sierra Grier, had a choice of hospitals, and she chose Stroger Hospital, reluctantly at first.

“Visiting every two weeks as it got closer, it wasn’t as bad as I thought it would be. They took really good care of me,” said Grier.

Stroger Hospital launches first advertising campaign | abc7chicago.com

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TAGGED:advertising campaignhealthcare businesshospitalsStroger Hospital
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