BusinesseHealthSocial Media

Duke Health and Facebook Advertising Case Study

1 Mins read

Facebook has released a case study that highlights the success of Duke Health’s advertising on its social networking site. One recent study found that healthcare organizations spend the most on Facebook advertising, but have the lowest returns on their investments. The case study sheds some light on the following questions:

Facebook has released a case study that highlights the success of Duke Health’s advertising on its social networking site. One recent study found that healthcare organizations spend the most on Facebook advertising, but have the lowest returns on their investments. The case study sheds some light on the following questions:

  •  health Facebook advertisingWhat targeting options were most effective?
  •  What drove campaign costs down?
  •  What happens when I use a Facebook landing page vs. External URLs?
  •  Can we measure the benefit of Friends of Fans targeting?
  •  When should we use a traditional ad vs. post ads?
  •  Are Sponsored Stories effective? If so, how effective?
  •  Are there a minimum number of fans required for Facebook marketing   success?

BrightWhistle, also involved in the case study, reports that Facebook has recently greatly improved its explanation of the various marketing options available and Ads and Sponsored Stories Guide.pptx is a must read for any marketing professional considering a Facebook ad campaign.  

image: 1000 Words / Shutterstock.com

Related posts
Business

Top Tips to Help You Become A Lead in The Pharma Market

3 Mins read
The pharmaceutical market has witnessed substantial growth over the past 20 years, resulting in worldwide pharma revenues reaching a staggering $1.25 trillion…
Business

Extremely Important Organization Tips for Psychotherapists

3 Mins read
An organized office leads to more productivity and brings about a feeling of security and control that’s quite comforting for everyone connected…
Business

Essential Guidelines for Maximizing Medical Practice Revenue as Competition Swells

3 Mins read
Running a medical practice has presented a number of new challenges over the last year. There were some practices that were deemed…