Facebook Update for Healthcare [PODCAST]

November 3, 2014
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Social media for healthcare invariable includes Facebook as a primary channel. The challenge for a busy medical practice is finding the time to post enough content. Get Social Health called upon Facebook expert Shelley Heinrichs of Proclaim Interactive to bring us up to date on the latest changes.

Social media for healthcare invariable includes Facebook as a primary channel. The challenge for a busy medical practice is finding the time to post enough content. Get Social Health called upon Facebook expert Shelley Heinrichs of Proclaim Interactive to bring us up to date on the latest changes.

Shelley and I talked about three major Facebook changes: the end of “like-gating”, the best format for posting links and the down-grading of “click-bait” content. To catch the segments of our conversation, check the time stamp content below.

00:00 Introduction
00:50 Practical advice from Shelley Heinrichs
01:40 Facebook is making changes …for the good?
03:40 What we’re going to cover
04:20 What is “Like-Gating”?
05:48 Like-gating waters down page authority
07:15 “Low quality likes”
07:50 “Too much of a good thing
09:00 Percent of engagement
10:20 “Action-Gating”
12:20 Give to Get
12:50 Best format for Facebook posts
14:15 Facebook favors posts that include links
16:50 Test your posts
17:40 Where should links go?
19:50 Be a resource for relevant and valuable information
21:00 Business vs. professional resource
22:00 “Click-Bait”
23:10 Tabloid headlines
25:50 Watch sensational news headlines
26:40 Compelling without lying
27:20 Social Media Tip from Dr. Mike Sevilla “Know where your Audience is at”
28:05 Closing

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Shelley Heinrichs