By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    What Are the Benefits of CBD?
    November 27, 2021
    How to Measure Adult Diapers- The Ultimate Guide to Picking the Right Size
    March 8, 2022
    medicine cabinet
    The Effect Of Finished Dosage Form Manufacturing In New Drugs
    July 5, 2022
    Latest News
    Clean Your Mattress Properly to Avoid Common Health Issues
    March 29, 2023
    5 Benefits Of HIPAA-Compliant Answering Services
    March 28, 2023
    3 Ways To Deal With Health Issues In Cities With High Pollution
    March 22, 2023
    What Tools Should Your Caregiver Have?
    March 22, 2023
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    East vs. West Medicine: Infographic
    February 27, 2012
    Image
    Gun Law Reform Should Not Require Medical Records
    June 16, 2013
    Image
    Mobile Health Around the Globe: 10 Best Tools to Boost mHealth Initiatives in Africa: Part II
    September 10, 2012
    Latest News
    What Are Bioidentical Hormones Made With?
    March 23, 2023
    Cover Medical Costs of Child Dog Bites with Legal Specialists
    March 23, 2023
    3 Ways to Improve the U.S. Healthcare System By 2030
    March 14, 2023
    6 Steps To Ensure Speed And Efficiency Of Clinical Studies
    March 14, 2023
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: The CMO: Mind the Gap
Share
Sign In
Notification Show More
Latest News
healthy travel tips when visiting Australia
7 Essential Tips to Stay Safe and Healthy Visiting Australia
News
health risks of dirty mattress
Clean Your Mattress Properly to Avoid Common Health Issues
Health
eligble for NDIS?
Are You Eligible For NDIS? How To Apply
News
upgrade to your nursing career
4 Pertinent Ways to Upgrade Your Nursing Career
Nursing
career in nursing
8 Keys to A Fulfilling & Successful Career in Nursing
Career
Aa
Health Works CollectiveHealth Works Collective
Aa
Search
Have an existing account? Sign In
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > The CMO: Mind the Gap
BusinessFinance

The CMO: Mind the Gap

Jeff Gaus
Last updated: 2013/05/29 at 6:46 AM
Jeff Gaus
Share
3 Min Read
healthcare marketing CMO
SHARE

healthcare marketing CMO“The CMO is dead,” writes Dominique Turpin, the head of IMD, a Swiss business school. Really?

healthcare marketing CMO“The CMO is dead,” writes Dominique Turpin, the head of IMD, a Swiss business school. Really?

A recent Economist article challenges this notion by analyzing the impact digital tools have in providing hard metrics/analytics to take the “Voodoo” out of the equation by allowing marketers to KNOW what works.

At the recent Digital Marketing for Medical Devices event I asked the audience: “Who wants to be a CMO?” Surprisingly, not one hand in the audience went up. This in an audience of 120+ life sciences marketers – not one aspired to the top spot. Whatever happened to aspiration?

More Read

saving money in healthcare

Best Money-Saving Tips for Health Managers

HR Must Navigate Polarizing Views in Healthcare Workplaces
Should Hospitals Use SASE or Traditional Network Security?
Top 4 Traits Every Healthcare Provider Should Have
The Technology and Services You Need to Open Your Own Counseling Office

While on stage, I had an exchange with Bill Drummy, CEO of Heartbeat Ideas. I was exploring with the audience why they are reluctant/loathe/late to apply analytic measurements to their application development/deployment strategies. Bill made the case that EVERY marketing team should include a data scientist/analytics expert. His point being: in the digital world everything is measurable; what you can measure you can manage; what you manage you can control (influence) the outcome.

Which gives rise to an emerging role in corporations, the Chief Digital Officer (CDO). This article makes a strong case for the role and details what is required:

“CMOs that have backgrounds in management consulting (strategy, transformation) as well as hands-on ‘digital’ experience with social media, mobile, analytics, and ecommerce can make excellent candidates for CDO roles. Having solid knowledge of ‘technology marketing’ won’t do it because what’s required in most cases is transforming how the firm/brand understands and relates to stakeholders (‘customer-clients’) and delivering personal, individualized experiences to customer-clients. This is a gut rehab, and neither the CIO nor the CMO is well suited to do it.”

This is a strong indictment of marketing (and IT) and could be a result of what The Economist concludes: “… a gap yawns between what CMOs could do and what they actually do.”

The London Underground’s announcement couldn’t be more prophetic: “Mind the gap!”

(Healthcare marketing / shutterstock)

TAGGED: CMO, healthcare marketing

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Jeff Gaus May 29, 2013
Share this Article
Facebook Twitter Copy Link Print
Share
Previous Article Address Workplace Stress with Help from a Digital Coaching Program
Next Article organic food nutrition Is Organic Food More Nutritious?

Stay Connected

1.5k Followers Like
4.5k Followers Follow
2.8k Followers Pin
136k Subscribers Subscribe

Latest News

healthy travel tips when visiting Australia
7 Essential Tips to Stay Safe and Healthy Visiting Australia
News March 29, 2023
health risks of dirty mattress
Clean Your Mattress Properly to Avoid Common Health Issues
Health March 29, 2023
eligble for NDIS?
Are You Eligible For NDIS? How To Apply
News March 29, 2023
upgrade to your nursing career
4 Pertinent Ways to Upgrade Your Nursing Career
Nursing March 29, 2023

You Might also Like

medical call centers benefits
Wellness

Best Practices for Healthcare Call Centers Should Follow in 2023

February 16, 2023
employee's wellness
Health

How Hospitals and Other Healthcare Providers Can Boost Employee Morale

February 13, 2023
BusinessHospital Administration

What are the Benefits of Hospitals and Clinics Using Expense Management Services?

February 13, 2023
healthcare workers with gloves
Hospital Administration

Tips to Keep Health Workers Safe in the Workplace

February 8, 2023
//

We influence million of users and is the most authentic source of information on healthcare business and technology news.

Quick Links

  • About
  • Contact
  • Privacy
Subscribe

Subscribe to our newsletter to get our newest articles instantly!

Follow US

© 2008-2023 HealthWorks Collective. All Rights Reserved.

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?