By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
    Why Custom Telemedicine Apps Outperform Off‑the‑Shelf Solutions
    July 20, 2025
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Obesity Explained
    December 2, 2011
    Why Pilot Programs are a Waste of Time and Money
    August 26, 2017
    Does Disclosure Work?
    January 4, 2012
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Healthcare Search Engine Optimization
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Healthcare Search Engine Optimization
BusinesseHealth

Healthcare Search Engine Optimization

Lonnie Hirsch
Lonnie Hirsch
Share
5 Min Read
Image
SHARE

Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and Bots

Five quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Image

Here’s a quick assessment tool for your healthcare website.

Contents
Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and BotsFive quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and BotsFive quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Results: about 676,000 results for dentist in Cincinnati. (0.21 seconds.)

Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and Bots

Five quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Image

Here’s a quick assessment tool for your healthcare website. Internet Search Engines, like Google, decide how high your site will be listed on a mountain of search results. Sophisticated computer programs-spiders, crawlers, bots-do the work, and we know how to make friends with these critters to improve your page rank and bring more traffic to your website.

As a test, we just did a Google search for dentist in Cincinnati.

Results: about 676,000 results for dentist in Cincinnati. (0.21 seconds.)

Google sports some incredibly impressive technology…but 1. We’re pretty confident there aren’t 676,000 dentists in Cincinnati, and 2. Wouldn’t you hate to be listing number 432,123? The rude reality is that a prospective patient will not get past the first page or two—less than 30 listings.

More Read

Why Our HealthCare Spending Doesn’t Make Sense
Business Intelligence & Analytics for Healthcare Conference
Why Twitter is Leading the Way in Pharma Social Media
More Medical Monopoly-Yes, Medical Bills Are Killing Us!
How to Use Instagram Video in Healthcare

Google is constantly indexing millions of websites using SPIDERS–complicated computer programs that methodically “crawl” the web to evaluate every page they can find.

Before human eyes ever find your website, it’s best to make friends with these spiders, crawlers, or bots, and give them what they like. There’s an art and science to pushing your website toward the top—and winning a higher page rank than the next guy.

Google will not tell anyone exactly how they determine page rank; it’s an intricate and secret algorithm, and they change it all the time. But there are some quick checks you can do to know when to call for professional help.

It doesn’t matter if your website is for a hospital, solo practice, healthcare organization, or physician group, you can use the following checklist. But keep in mind that this is not a substitute for Search Engine Optimization (SEO). But look for these five areas to quickly spot an underperformer.

  • KEYWORDS ARE KING: These are the significant words or phrases that are noticed and indexed by Search Engines. CHECK: ARE keywords (that patients search for) used – but not overused – in your code, navigation and text?
  • WHAT’S IN A DOMAIN NAME: What you do is more important to Search Engines than who you are. For example: The URL www.doctorjones.com is general, but www.DentistForKids.com is specific. CHECK: What does your domain name have to say?
  • SPIDERS NOTICE CHANGE: Search Engines are constantly searching, but they don’t waste time looking at what they’ve already seen (and indexed). Regular changes in a website have value for both visitors and spiders. CHECK:When was the last time you updated your website?
  • TEXT WITH IMAGES: Spiders are blind to images, artwork, or videos. So you’ve got to use text to reveal content to spiders. CHECK: Are you using tags and captions with pictures and visuals?
  • USE VIDEOS ON YOUR SITE: We are in the beginning of an entire series of special video reports about how to harness the benefits of video in healthcare marketing for hospitals, group practices and medical advertising. Suffice to say that videos on your website help boost page rank. CHECK: Look for our video series about online videos. We’ll tell you some of the best ways to harness this tool.

This is just a quick assessment. If your website is deficient in any of these areas, please give us a call pronto. The business of keywords and Search Engine Optimization are vital to page rank, but they are definitely challenging.

image: SEO/shutterstock

 

TAGGED:SEO
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

technology in medical research
The Tools Helping Medical Researchers See the Full Picture
News Technology
August 3, 2025
5 Steps to a Promising Career as a Healthcare Administrator
5 Steps to a Promising Career as a Healthcare Administrator
Health
July 31, 2025
holistic dental
Holistic Dentist Services Are Natural and Safe
Dental health Specialties
July 28, 2025
botox certification
Help Improve People’s Skin Health Via Botox Certification
Skin Specialties
July 22, 2025

You Might also Like

Payor Contract Compliance and Tracking Reimbursements: Are You Being Paid Correctly?

September 9, 2014

$25 Million Prize to Curb Pet Overpopulation

August 4, 2011

Tackling the Side Effects of Parkinson’s Treatment

April 17, 2016

European Diabetes Market

October 11, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?