By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Healthcare Search Engine Optimization
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Healthcare Search Engine Optimization
BusinesseHealth

Healthcare Search Engine Optimization

Lonnie Hirsch
Last updated: May 12, 2013 6:17 am
Lonnie Hirsch
Share
5 Min Read
Image
SHARE

Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and Bots

Five quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Image

Here’s a quick assessment tool for your healthcare website.

Contents
Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and BotsFive quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and BotsFive quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Results: about 676,000 results for dentist in Cincinnati. (0.21 seconds.)

Healthcare Search Engine Optimization – Making Friends With Spiders, Crawlers and Bots

Five quick search engine optimization techniques to recognize if your healthcare website needs help with search ranking—to attract more visitors and win new patients.Image

Here’s a quick assessment tool for your healthcare website. Internet Search Engines, like Google, decide how high your site will be listed on a mountain of search results. Sophisticated computer programs-spiders, crawlers, bots-do the work, and we know how to make friends with these critters to improve your page rank and bring more traffic to your website.

As a test, we just did a Google search for dentist in Cincinnati.

Results: about 676,000 results for dentist in Cincinnati. (0.21 seconds.)

Google sports some incredibly impressive technology…but 1. We’re pretty confident there aren’t 676,000 dentists in Cincinnati, and 2. Wouldn’t you hate to be listing number 432,123? The rude reality is that a prospective patient will not get past the first page or two—less than 30 listings.

More Read

embarrassed desperate woman
Dying of Embarrassment
Patient-Generated Health Data: a Shift in Care Delivery?
Digital Radiology Comes of Age
Athenahealth Explains Why It’s Buying Epocrates (transcript)
Strategies for Optimal Hospital Supply Chain Solutions

Google is constantly indexing millions of websites using SPIDERS–complicated computer programs that methodically “crawl” the web to evaluate every page they can find.

Before human eyes ever find your website, it’s best to make friends with these spiders, crawlers, or bots, and give them what they like. There’s an art and science to pushing your website toward the top—and winning a higher page rank than the next guy.

Google will not tell anyone exactly how they determine page rank; it’s an intricate and secret algorithm, and they change it all the time. But there are some quick checks you can do to know when to call for professional help.

It doesn’t matter if your website is for a hospital, solo practice, healthcare organization, or physician group, you can use the following checklist. But keep in mind that this is not a substitute for Search Engine Optimization (SEO). But look for these five areas to quickly spot an underperformer.

  • KEYWORDS ARE KING: These are the significant words or phrases that are noticed and indexed by Search Engines. CHECK: ARE keywords (that patients search for) used – but not overused – in your code, navigation and text?
  • WHAT’S IN A DOMAIN NAME: What you do is more important to Search Engines than who you are. For example: The URL www.doctorjones.com is general, but www.DentistForKids.com is specific. CHECK: What does your domain name have to say?
  • SPIDERS NOTICE CHANGE: Search Engines are constantly searching, but they don’t waste time looking at what they’ve already seen (and indexed). Regular changes in a website have value for both visitors and spiders. CHECK:When was the last time you updated your website?
  • TEXT WITH IMAGES: Spiders are blind to images, artwork, or videos. So you’ve got to use text to reveal content to spiders. CHECK: Are you using tags and captions with pictures and visuals?
  • USE VIDEOS ON YOUR SITE: We are in the beginning of an entire series of special video reports about how to harness the benefits of video in healthcare marketing for hospitals, group practices and medical advertising. Suffice to say that videos on your website help boost page rank. CHECK: Look for our video series about online videos. We’ll tell you some of the best ways to harness this tool.

This is just a quick assessment. If your website is deficient in any of these areas, please give us a call pronto. The business of keywords and Search Engine Optimization are vital to page rank, but they are definitely challenging.

image: SEO/shutterstock

 

TAGGED:SEO
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

duck
FinancePolicy & Law

Top 80 Wackiest ICD-10 Codes

September 30, 2015

Racing to Nowhere: The Susan B Komen Foundation

February 8, 2012

Academic Medical Center Advertising: Pump Up the Volume

January 6, 2012

FDA Cautions Against Pharma-Jet Needle-Free Flu Shots

October 25, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?