By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Help Patients Find Your Medical Practice Easily Online
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > How to Help Patients Find Your Medical Practice Easily Online
Business

How to Help Patients Find Your Medical Practice Easily Online

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Medical Practice Marketing
SHARE

Increasingly, consumers are turning towards the Internet for health care information. According to a Pew Marketing study, more than 70 percent of American consumers researched medical conditions online in the past year, often before calling their doctor. The web is also the place the majority of consumers turn to when searching for a new doctor.

Increasingly, consumers are turning towards the Internet for health care information. According to a Pew Marketing study, more than 70 percent of American consumers researched medical conditions online in the past year, often before calling their doctor. The web is also the place the majority of consumers turn to when searching for a new doctor. Given that traditional forms of advertising, such as the Yellow Pages, are all but extinct, how can you as a physician harness this trend towards Internet research to strengthen your practice? We have a few suggestions.Medical Practice Marketing

Ways to help patients find you online

1. Practice good SEO techniques. What works for the furnace repair company and the restaurant down the street will also work for your practice. Simply writing good content isn’t enough in this era of millions of web pages. To rank well with Google and other search engines, focus your content on one or two keywords at a time; use these words in titles, subheadings and meta data; never duplicate content; and keep your blog articles between 400 and 700 words each.

More Read

Huddle for Excellence In Healthcare Delivery
There is No Such Thing as an “Unbundled” Medical Bill
The Quest for Healthcare Quality: Providers and HCAHPS
Team-Based Care Delivery: The Worth of Social Capital
Paying for Care

2. Don’t ignore the directories. Subscribing to online directories, such as Angie’s List and Yelp!, can also help you to attract new patients as well as support your SEO efforts. Such companies also give existing patients an opportunity to rate their experience with your practice. Local Directory Listing services are becoming more important now that Google is placing more of an emphasis on local search results for its users.

3. Embrace multiple channels. Having a presence in multiple places on the web not only strengthens your overall Internet marketing effort (think bread crumb strategy: the more links you have, the more opportunity for web visits), but makes you visible to patients and potential patients who may prefer a particular social media site, such as Twitter or Facebook, over others. Streamline your web marketing efforts by using a content calendar as an outline. You can schedule what you’ll write about and where you’ll post it in advance, so you won’t have to waste time and energy every day deciding what topic to discuss.

4. Paid advertising. While SEO is a great long term marketing strategy, it could take months for the search engines to crawl your website and categorize it appropriately in the search results. Paid programs allow for your practice to visible immediately on the first page of results. There are many paid options to choose from, including: Facebook, Google, YouTube, Bing as well as Google’s Display network and re-marketing. In many cases, you can attract qualified traffic based on the keywords you are advertising on, or in the case of Google’s Display network, based on the content your potential patient is viewing on a site (ex: reading about knee pain on eHealth and seeing your Display or Contextual ad for knee replacement procedures).

Being visible to your patients online requires a multi-faceted Internet marketing approach. Strengthen your web presence by practicing good SEO techniques, making use of directories, embracing multiple web outlets, and advertising on specific search terms that fit your specialty.

TAGGED:SEO
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Stage 2 MU
BusinessFinanceHealth ReformHospital AdministrationPolicy & Law

Need Help Meeting the 5% “Patient Use” Stage 2 MU Requirement?

August 8, 2014
HIPAA-Compliance.png
BusinessPolicy & Law

OCR Just Finalized its Audit Protocols – Are You Feeling Confident About Your HIPAA Compliance?

May 5, 2016

Implementing Innovative Value-Based Purchasing and Readmission Reduction Strategies

October 7, 2012
Hospital AdministrationOrthopaedics

What Payers Seek from Orthopedic Destination Centers

May 2, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?