By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    How Not to Become a Victim of Medical Scams
    How Not to Become a Victim of Medical Scams
    December 22, 2021
    11 Ways You Can Care for Your Elder Family Members Health
    11 Ways You Can Care for Your Elder Family Members Health
    April 6, 2022
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    How Can Brain Injury Lead To Dangerous Long-Term Effects?
    August 30, 2022
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Why are Girls Being Abandoned and Battered ?
    August 20, 2012
    biopharma beat innovation and imagination
    BioPharma Beat: Imagination Is More Important Than Innovation
    August 5, 2014
    HIPAA Compliance Breaches Higher Than Ever: What Are You Doing About It?
    April 26, 2016
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Help Patients Find Your Medical Practice Easily Online
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > How to Help Patients Find Your Medical Practice Easily Online
Business

How to Help Patients Find Your Medical Practice Easily Online

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Medical Practice Marketing
SHARE

Increasingly, consumers are turning towards the Internet for health care information. According to a Pew Marketing study, more than 70 percent of American consumers researched medical conditions online in the past year, often before calling their doctor. The web is also the place the majority of consumers turn to when searching for a new doctor.

Increasingly, consumers are turning towards the Internet for health care information. According to a Pew Marketing study, more than 70 percent of American consumers researched medical conditions online in the past year, often before calling their doctor. The web is also the place the majority of consumers turn to when searching for a new doctor. Given that traditional forms of advertising, such as the Yellow Pages, are all but extinct, how can you as a physician harness this trend towards Internet research to strengthen your practice? We have a few suggestions.Medical Practice Marketing

Ways to help patients find you online

1. Practice good SEO techniques. What works for the furnace repair company and the restaurant down the street will also work for your practice. Simply writing good content isn’t enough in this era of millions of web pages. To rank well with Google and other search engines, focus your content on one or two keywords at a time; use these words in titles, subheadings and meta data; never duplicate content; and keep your blog articles between 400 and 700 words each.

More Read

cholera
New IV Bag Designed for Relief Workers Can Sterilize Water
5 Signs That It Is Time to Reevaluate Your Independent Review Organization
70 is the New 50 and Other Baby Boomer Facts of Life
Physician Capacity
Clinical Trials Software Firm Gets Funding to Help with Health Data Digitization

2. Don’t ignore the directories. Subscribing to online directories, such as Angie’s List and Yelp!, can also help you to attract new patients as well as support your SEO efforts. Such companies also give existing patients an opportunity to rate their experience with your practice. Local Directory Listing services are becoming more important now that Google is placing more of an emphasis on local search results for its users.

3. Embrace multiple channels. Having a presence in multiple places on the web not only strengthens your overall Internet marketing effort (think bread crumb strategy: the more links you have, the more opportunity for web visits), but makes you visible to patients and potential patients who may prefer a particular social media site, such as Twitter or Facebook, over others. Streamline your web marketing efforts by using a content calendar as an outline. You can schedule what you’ll write about and where you’ll post it in advance, so you won’t have to waste time and energy every day deciding what topic to discuss.

4. Paid advertising. While SEO is a great long term marketing strategy, it could take months for the search engines to crawl your website and categorize it appropriately in the search results. Paid programs allow for your practice to visible immediately on the first page of results. There are many paid options to choose from, including: Facebook, Google, YouTube, Bing as well as Google’s Display network and re-marketing. In many cases, you can attract qualified traffic based on the keywords you are advertising on, or in the case of Google’s Display network, based on the content your potential patient is viewing on a site (ex: reading about knee pain on eHealth and seeing your Display or Contextual ad for knee replacement procedures).

Being visible to your patients online requires a multi-faceted Internet marketing approach. Strengthen your web presence by practicing good SEO techniques, making use of directories, embracing multiple web outlets, and advertising on specific search terms that fit your specialty.

TAGGED:SEO
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Image
Business

New WellPoint Plan Increases Healthcare Consumer’s Level of “Skin in the Game”

July 10, 2013

Calling for Responsible Healthcare Journalism

October 27, 2014

State Dental Commissions Protect Not Just Your Teeth; They Also Protect…Dentists

December 9, 2011
Electronic Health Records
BusinesseHealthHospital AdministrationMedical Records

Top Benefits of Electronic Health Records for Psychiatrists and Psychologists

August 15, 2022
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?