By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Do You Know What’s in Your Pain Pill?
    May 11, 2011
    Depression and Diabetes Linked
    June 23, 2011
    Positive Health and the Heart
    July 28, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Watch, Feel, Share: How Emotion-Fueled Videos Propel (Viral) Engagement
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > Watch, Feel, Share: How Emotion-Fueled Videos Propel (Viral) Engagement
BusinessFinanceHospital Administration

Watch, Feel, Share: How Emotion-Fueled Videos Propel (Viral) Engagement

Stewart Gandolf
Last updated: November 21, 2013 9:00 am
Stewart Gandolf
Share
3 Min Read
watch feel share
SHARE

watch feel share Of the thousands of hospital or healthcare videos, few will ever “go viral.” But nearly all online videos that hit the big time circuit—being shared and shared again—will be fueled by emotion.

watch feel share Of the thousands of hospital or healthcare videos, few will ever “go viral.” But nearly all online videos that hit the big time circuit—being shared and shared again—will be fueled by emotion.

It’s emotions that make marketing campaigns get noticed, attract viewers and go viral, according to research reported by the Harvard Business Review (HBR). Viral videos, HBR reports, “generate high levels of social engagement, sharing, and brand interaction, which can lead to sharp increases in digital brand advocacy.”

You likely know this from your own experience that if you watch something (let’s say a hospital video), you react with feelings, and are inclined—perhaps compelled—to share the video (and the experience) with others. Watch…feel…share. That’s the essential countdown to a viral launch.

More Read

EHR technology
Boosting Hospital Efficiency With The Right EMR Systems
Patient Engagement and Health IT: Disillusionment Sets In, Poll Shows
Humor Matters in Healthcare
Obamacare Spurs Food Reform in Hospitals
Make Your Blog Your Brand’s Patient Ed HQ

The HBR post is an excellent presentation of how and why this happens, including big brand-name case examples, and these three steps to creating content that people will share:

  1. Write a compelling title
  2. Use strong emotional drivers to make people care and share
  3. Create content the strikes the correct emotional chords

Although it sounds simple enough, it’s still a challenge to accomplish. To illustrate the concept, however, here are three videos that have the right chemistry. We can’t confirm that they all “went viral,” but we bet one or more will have you reaching for the “share” button (and maybe a tissue.)

“Brave” at University of Minnesota Amplatz Children’s Hospital

The back story here is that this video was the handiwork of two nurses—working on their off time—who wanted to create a fun video featuring their patients and staff members of Unit 5. (Inspired by Sara Bareilles’ music video, this one went viral.)  [3:45] 

“Brave” at University of Minnesota Amplatz Children’s Hospital

 

“Roar” CHAD: Children’s Hospital at Dartmouth-Hitchcock

The combined talents of patients, parents, doctors, nurses and hospital administrators covered this Katy Perry hit single. [3:53] 

“Roar” CHAD: Children’s Hospital at Dartmouth-Hitchcock

The Hospital Window: Hallmark SpiritClips Original

Hallmark has a lock on the “Watch, Feel, Share” concept of emotional transportation. (It’s the trademark of their SpiritClips business.) Although not a hospital or a music video, they show us how it’s done. In this brief inspirational clip a patient entertains his blind roommate with stories about a couple in the park. [4:37]

The Hospital Window: Hallmark SpiritClips Original

If you liked our video examples, please share this post with a colleague. 

TAGGED:marketingviral videos
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

Report: Avoidable ‘Never Events’ Increase in Minnesota Hospitals

January 20, 2012
Image
Business

New WellPoint Plan Increases Healthcare Consumer’s Level of “Skin in the Game”

July 10, 2013

Devices Relieve Symptoms, Ignore Disease

March 22, 2011
medical booth
BusinessFinanceMedical Devices

Setting Up a Booth at Medical Conferences

August 8, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?