By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    private
    Private Exchanges: Getting Ready for Individual Health Insurance to Be the Standard
    January 9, 2014
    valueable healthcare programs
    5 Most Valuable Healthcare Programs in 2023
    March 8, 2023
    Johnson & Johnson to Release Clinical Trial Data in Agreement with Yale Medical School
    February 4, 2014
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Hospitals Going Concierge: Creative Marketing at Its Best
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Hospitals Going Concierge: Creative Marketing at Its Best
BusinessHospital Administration

Hospitals Going Concierge: Creative Marketing at Its Best

Jonathan Catley
Jonathan Catley
Share
4 Min Read
SHARE

Offering concierge service is one way a hospital can kick it up a notch, but what does it entail? This is one of the newest perks that hospitals are using to differentiate themselves from the competition.Hospital Marketing, Concierge Services

Contents
  • What does a Hospital Concierge Do?
  • What Concierge Service does for the Hospital?
  • Marketing the Concierge Service

Offering concierge service is one way a hospital can kick it up a notch, but what does it entail? This is one of the newest perks that hospitals are using to differentiate themselves from the competition.Hospital Marketing, Concierge Services

The concierge approach takes patient amenities to the next level, but it also gives hospitals something to brag about on social media sites and through other marketing channels. Consider how adding a concierge to staff might be a creative way to up the hospital marketing game.

What does a Hospital Concierge Do?

The concierge at a hotel is the go-to person for whatever you need. Restaurant reservations, movie tickets, transportation – all you do is pick up the phone and call the concierge desk.

More Read

Conceirge Care, Hospital Marketing, Patient Engagement
At Your Service: The Rise of Concierge Care
The Staying Power of Spine Surgery Markets
How Cleveland Clinic Builds Brand Recognition via Multichannel Marketing
Another Reason Why Accurate Comparison of Health System Costs in Different Countries Is Difficult
3 Possible Scenarios for IT’s Role in Health and Healthcare

A hospital concierge works on that same premise. At Winnie Palmer Hospital, the concierge can get you:

  • Better linens
  • A robe
  • Gourmet food
  • Hotel rooms for family
  • Gifts

The point is the concierge is there to provide over the top service amenities that border on luxury, plus, the more practical things that a patient cannot manage on his or her own.

  • Postage stamps
  • Photocopies of documents
  • Taxi service
  • A newspaper

Pioneers Memorial provides concierge service for outpatients. The concierge greets the patient and family, helps them through registration, provides coffee and hands out beepers in case they go to the food court or gift shop.

In some cases, the concierge works for a specific department, such as maternity. A maternity concierge might offer tips on breastfeeding, answer questions for new moms and help the family find specialty services such as a photographer or diaper delivery.

Some hospitals, like the Florida Hospital in Altamonte even offer concierge services to staff. Their employees can have the concierge handle their dry cleaning or order takeout during long shifts.

What Concierge Service does for the Hospital?

Patients are now health care consumers, meaning they no longer just drive to the nearest hospital. They shop around for doctors and medical facilities. In response, hospitals are developing a more patient and family-friendly atmosphere. That is where concierge service provides an edge.

Marketing the Concierge Service

One reason hospitals opt to provide a concierge service is to stand out. The right marketing puts this amenity in the forefront.

  • Designer brochures – Create a separate pamphlet that covers the concierge service to give to patients and family as part of a hospital tour or registration package. This way they know exactly what amenities are available.
  • List the concierge benefit in all advertising media – Media created for prospective networking partners, employment candidates or patients. Mention it in all public ads, too, printed and multimedia.
  • Promote it on social media sites – Post a blog every time a new service becomes available. Start discussions on Twitter and Facebook asking what followers would like to see the concierge offer.

A concierge service creates a patient-centric environment and is a talking point a hospital marketer should use when coming up with campaigns that show the facility benefits.

TAGGED:concierge
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

Washington State Care
BusinessHome HealthPublic Health

Using Homecare for Positive Change in Healthcare

November 4, 2014
patient engagement cartoon
Hospital Administration

Does the Doctor-Patient Relationship Need Marriage Counseling?

January 30, 2015
system isn't broken image
Business

Elephants, middlemen, and systems – oh, my!

November 6, 2015

Informal Influence in Healthcare: #NPSFLLI7

September 26, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?