By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    healthy hobbies
    The Importance of Hobbies for Our Health
    September 15, 2024
    Whiplash
    Understanding Whiplash: A Guide For Healthcare Practitioners
    January 22, 2025
    research chemicals and health care
    Chemical Research Drive Medical Breakthroughs
    June 14, 2023
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Hospitals and Providers Using NHIN (Nationwide Health Information Network)
    March 11, 2012
    Image
    Physicians With High Productivity And Satisfaction Scores Employ Strong Patient-Centered Communication Skills
    May 7, 2013
    My Solution to the Healthcare Crisis
    March 31, 2012
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Build Realistic Patient Expectations with Hospital Marketing
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > How to Build Realistic Patient Expectations with Hospital Marketing
BusinessHospital Administration

How to Build Realistic Patient Expectations with Hospital Marketing

Jonathan Catley
Jonathan Catley
Share
4 Min Read
Hospital Marketing, Patient Engagement
SHARE

One of the biggest challenges for hospital marketers is balancing patient expectations with the patient experience.

One of the biggest challenges for hospital marketers is balancing patient expectations with the patient experience. So much of the patient’s perceived hospital experience hinges on what the patient expects of the hospital before he or she ever walks through the door.Hospital Marketing, Patient Engagement

That is why it is critical for hospital marketers to manage patients’ expectations if they want to positively influence the patient experience. Realistic expectations are built on information. Making as much information as possible available to patients is the key to managing their expectations. Marketers have many digital tools at their disposal to deliver information in innovative ways. Here are three multi-media platforms hospital marketers can use to influence patients’ knowledge base and create realistic expectations.

1. Video

More Read

Benefits of Long-Form Content in Healthcare Marketing
Workplace Wellness Meets in the Middle of the Aisle
On Patenting Genes and Their Correlations: It’s a Chicken-Egg Problem
Five Ways to Lead an ACO to Failure
Incentivizing in Hospitals to Control Costs

One of the most effective ways marketers can manage patient expectations is through video. Whether through a tour of the facility, physician interviews, or patient testimonials, video is the most powerful medium to acquaint patients with your hospital.

Many patients are overwhelmed when they first visit a hospital. Hospitals are usually very large as compared to smaller doctor’s offices, and can seem impersonal and intimidating. Video tours give patients a clear idea of what to expect when they walk through the door—an overview of the general layout of the facility and how to navigate it. For example, Duke Children’s Hospital has a very effective 17-minute video combining tours and interviews with the goal of preparing patients and their families for a hospital visit.

2. Website

Your hospital’s website should be the ultimate resource for written information for patients. Answering frequently asked questions and explaining procedures and treatments will give patients who are knowledge-seekers the information they need to form realistic expectations of their visit. For example, Cooper University Health Care offers a Patient Guide that has in one place answers to frequently asked questions, information for visitors, procedures, security, and financial matters. The more information patients are privy to before their visit, the more likely the hospital will be able to meet their needs because the patient will know what to expect and can prepare accordingly.

3. Social Media

Your hospital’s social media sites can be an invaluable resource for patients who want unvarnished information about the patient experience. Social media sites provide patients with a forum where current and future patients can exchange information and share their experiences. Many patients appreciate hearing about the experiences of those who have already been through a similar illness or treatment. First-hand details are critical for many patients in establishing what to expect before visiting a hospital. Social media readily provides an easily accessible platform where patients can gather this information.

The multi-media marketing landscape provides hospital marketers with a wide variety of options for delivering critical information to patients. Making this information available, whether through social media, the Web, or video presentations, is a key step to providing patients with the information they need to form realistic expectations of the hospital and the care they will receive.

 

Hospital Marketing, Digital Marketing, Healthcare Marketing

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025
engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025

You Might also Like

BusinessMarketingSocial Media

Blogging to Engage Your Patients and the Community

June 12, 2018

Physician Websites: Five Good Ways to Connect With Patients

November 19, 2011
medical inflation
BusinessFinancePolicy & Law

Is Medical Inflation Coming Back to Bite Us?

June 28, 2014
How Your Hospital Should Be Preparing for VR Healthcare
Hospital AdministrationMedical Innovations

How Your Hospital Should Be Preparing for VR Healthcare

December 7, 2017
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?