By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Get More Mileage out of your Healthcare Content
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How to Get More Mileage out of your Healthcare Content
Social Media

How to Get More Mileage out of your Healthcare Content

Jonathan Catley
Jonathan Catley
Share
4 Min Read
SHARE

With so much buzz surrounding the huge role of content marketing in reaching today’s healthcare consumers, one critical factor is often overlooked: the importance of quality over quantity. Sure, it’s easy to barrage your readers with a “hit or miss” stream of content, but is this the most effective approach? Simply put: no. Earlier in the week, Mike Nicolosi provided 5 hacks to generate content ideas for your healthcare organization; today we’ll look at ways to maximize your content marketing efforts…and your results.

A Consumer-First Approach

We often talk about how all content must be consistent and compelling, but another “c” word should also stay front and center at all times: the consumer. Whether you’re producing a blog post, email, or magazine article, always consider how what you’re writing will add value to the lives of your audience.  Every piece of content should strive to inspire and/or influence in an identifiable way — from answering a question to motivating a lifestyle change.

More Read

How Digital and Social Media Transforms Medical Journal Publishing
Online Health Intervention Programs – Dealing With Attrition
Grand Rounds on HealthWorks Collective!
Digital Marketing Best Practices for Vein Clinics
Speaking Event on Social Media: Health Tech: Next Generation Conference San Francisco

One tactic for maintaining consumer-first communications? Keep it real. “Stuffy,” formal writing is not only a turn-off for many readers, but can actually become a barrier to your constituents getting the information they need — particularly in cases where low health literacy is an issue.  Adopting an approachable writing style has the opposite effect: it grants readers easy access so they can turn your blog post or email newsletter into action.

Keep in mind that a less formal writing style does not mean taking more casual approach to the information being conveyed: establishing authenticity and showcasing your expertise are essential to cultivating trust.

Don’t Lose the Forest for the Trees

Today’s digital consumers have short attention spans. Even the most valuable content risks becoming obsolete if not formatted to catch and keep the attention of your readers. All content marketing materials should have clear entry points, be scannable, and have clear, highlighted takeaways for readers. Photos and video further engage and retain reader attention.

Another tactic to amp up your content while keeping readers engaged? Include testimonials. In a world in which 92 percent of people trust recommendations from people they know and 70 percent value online consumer opinions above all else, incorporating testimonials from everyone from patients and providers to employees and donors is a simple way to connect with consumers. Want to shift trust levels from 70 percent to 92 percent?  Combine the power of photo and video with testimonials to transform faceless strangers into real people. The result? True storytelling, as opposed to mere message delivery.

A Word on SEO

If you’re still writing entirely for SEO, it’s time to rethink your strategies. While keywords and phrases can help readers find your organization, keyword-stuffed content won’t get them to stick around. SEO-friendly writing is absolutely an important component in today’s content marketing strategies, but people must come first.

Want one last way to kick the tires on your content marketing strategies? Begin every piece of content by considering its end goal. This will help you avoid the “produce, produce, produce” mindset in order to curate vital content with the lasting potential to truly reach and impact your audience.

Healthcare Marketing Tracking, Healthcare Marketing Intelligence

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

NeuCare:A fun Ride
Social Media

NeuCare: Concierge Medicine

November 5, 2012
NC Doctor's Day
Social Media

NC Doctors’ Day: Thank Your Local MD

March 23, 2015
social media and outcomes
Social Media

How Healthcare Social Media Links to Better Outcomes

March 23, 2016

Embracing Technology and Providing Care: The Role of Email and Texting in the Patient Encounter

April 23, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?