By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    benefits of using protein powder to build muscles
    Protein Powder for Muscle Mass: Everything You Need to Know
    December 12, 2021
    changes brought on by blockchain in healthcare
    Technology In The Healthcare Industry
    March 28, 2022
    What Does Core Body Temperature Say About Health?
    August 17, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    FDA Approves Diabetes Pill
    May 2, 2011
    Patient Gets Drunk on Hand Sanitizer
    June 20, 2011
    Cultivating Health Improvement
    July 20, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Get More Mileage out of your Healthcare Content
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How to Get More Mileage out of your Healthcare Content
Social Media

How to Get More Mileage out of your Healthcare Content

Jonathan Catley
Last updated: October 14, 2015 10:10 pm
Jonathan Catley
Share
4 Min Read
SHARE

With so much buzz surrounding the huge role of content marketing in reaching today’s healthcare consumers, one critical factor is often overlooked: the importance of quality over quantity. Sure, it’s easy to barrage your readers with a “hit or miss” stream of content, but is this the most effective approach? Simply put: no. Earlier in the week, Mike Nicolosi provided 5 hacks to generate content ideas for your healthcare organization; today we’ll look at ways to maximize your content marketing efforts…and your results.

A Consumer-First Approach

We often talk about how all content must be consistent and compelling, but another “c” word should also stay front and center at all times: the consumer. Whether you’re producing a blog post, email, or magazine article, always consider how what you’re writing will add value to the lives of your audience.  Every piece of content should strive to inspire and/or influence in an identifiable way — from answering a question to motivating a lifestyle change.

More Read

The Healthcare Hashtag Project: #Ebola
What Social Media Site Is Your Doctor Networking on?
TEDMED Great Challenges: Improving Medical Communication-Part 2
Satisfying Your Customers with Social Media
Report on UVA Venture Summit – First Day

One tactic for maintaining consumer-first communications? Keep it real. “Stuffy,” formal writing is not only a turn-off for many readers, but can actually become a barrier to your constituents getting the information they need — particularly in cases where low health literacy is an issue.  Adopting an approachable writing style has the opposite effect: it grants readers easy access so they can turn your blog post or email newsletter into action.

Keep in mind that a less formal writing style does not mean taking more casual approach to the information being conveyed: establishing authenticity and showcasing your expertise are essential to cultivating trust.

Don’t Lose the Forest for the Trees

Today’s digital consumers have short attention spans. Even the most valuable content risks becoming obsolete if not formatted to catch and keep the attention of your readers. All content marketing materials should have clear entry points, be scannable, and have clear, highlighted takeaways for readers. Photos and video further engage and retain reader attention.

Another tactic to amp up your content while keeping readers engaged? Include testimonials. In a world in which 92 percent of people trust recommendations from people they know and 70 percent value online consumer opinions above all else, incorporating testimonials from everyone from patients and providers to employees and donors is a simple way to connect with consumers. Want to shift trust levels from 70 percent to 92 percent?  Combine the power of photo and video with testimonials to transform faceless strangers into real people. The result? True storytelling, as opposed to mere message delivery.

A Word on SEO

If you’re still writing entirely for SEO, it’s time to rethink your strategies. While keywords and phrases can help readers find your organization, keyword-stuffed content won’t get them to stick around. SEO-friendly writing is absolutely an important component in today’s content marketing strategies, but people must come first.

Want one last way to kick the tires on your content marketing strategies? Begin every piece of content by considering its end goal. This will help you avoid the “produce, produce, produce” mindset in order to curate vital content with the lasting potential to truly reach and impact your audience.

Healthcare Marketing Tracking, Healthcare Marketing Intelligence

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Do You Grind Your Teeth at Night? Here’s How Night Guards and TMJ Treatments Can Help
Dental health
May 21, 2025
The Secret To A Confident Smile: Top Tips For Better Teeth
The Secret To A Confident Smile: Top Tips For Better Teeth
Dental health
May 21, 2025
Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025

You Might also Like

5 Hospitals Using Pinterest to Boost their Brand

April 19, 2012
digital-analytics-101-spam-traffic_1.png
eHealthSocial MediaTechnology

Digital Analytics 101 for Healthcare Marketers: “Fake” or Spam Traffic

March 30, 2016

Use Self-Publishing to Promote Your Brand

September 30, 2014
Image
Social Media

10 Tips for Beginner Hospital Bloggers

June 21, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?