By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Handle Social Media Criticism
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > How to Handle Social Media Criticism
Social Media

How to Handle Social Media Criticism

waxcom
waxcom
Share
3 Min Read
SHARE

In today’s digital world, everyone has a voice and everyone has an opinion.

While some of your social media followers may praise or thank you for the services you provide, there are always those consumers who will have something not so nice to say about you. For healthcare providers, poor reviews can be especially impactful, as 88% of consumers trust online reviews as much as personal recommendations.

In today’s digital world, everyone has a voice and everyone has an opinion.

While some of your social media followers may praise or thank you for the services you provide, there are always those consumers who will have something not so nice to say about you. For healthcare providers, poor reviews can be especially impactful, as 88% of consumers trust online reviews as much as personal recommendations.

More Read

4 Top Reasons Why App Developers Love Apple Health Records API
How Practice Managers Can Get Physician Buy-In for Digital Marketing
JAMA Viewpoint Calls for Revising Physician Social Media Guidance
7 Simple Ways to Strengthen Your Hospital’s Online Brand
Who Will Drive Social Media Use in Health Care? Part 2

And in the health industry, those negative reviews can have a ripple effect. As a marketing and PR team there are a variety of actions you can take to help overcome these criticisms, even if they aren’t accurate.

  1. Rise above it. No matter how hard you try, you won’t be able to change every person’s mind. Keep a positive attitude and resist the urge to argue.
  1. Stay data focused. If you do decide to pursue a conversation, always be professional and stick with the facts. A fair and factual response will resonate with most others reading the review and comments.
  1. Remain diplomatic. In most cases, the person making the comments is not talking about your organization as a whole but someone on your team. Remain neutral by taking the emotions out of the discussion. By following this diplomatic approach, you will hopefully shift their mindset – which in many circumstances can help rectify the situation.

For additional tips and best practices on how your healthcare facility or hospital should handle criticism on social media, contact Wax Custom Communications at 305-350-5700 or visit waxcom.com.

The post How to Handle Social Media Criticism appeared first on Wax Communications.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

contamination
Batch Failures And The Hidden Costs Of Contamination
Health Infographics
October 21, 2025
Medication Management For Seniors
Simplifying Medication Management For Seniors
Infographics Senior Care
October 21, 2025
Guide To Pursuing a Career in Nursing as a Foreigner in the USA
Collaboration Is the Prescription for Better Patient Care
Health
October 20, 2025
Epidemiological Health Benefits
Personal and Epidemiological Health Benefits of Blood Pressure Management
Health
October 13, 2025

You Might also Like

Social Media

Facebook or Blog …. Healthcare and Social Media

April 2, 2012
Image
Social Media

Beyond the Buzz: A Beginner’s Guide to Facebook Advertising for Your Healthcare Brand

May 23, 2015
Social Media

Is your Hospital Afraid of Social Media?

August 20, 2012

3 Quick Ways to Boost Your Hospital’s Social Media Strategy

March 20, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?