By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How Pharma Can Meet Consumer Expectations
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > How Pharma Can Meet Consumer Expectations
BusinessFinance

How Pharma Can Meet Consumer Expectations

michaeldermer
michaeldermer
Share
2 Min Read
pharma and rewards
SHARE
 
 

pharma and rewardsConsumers expect rewards from pharma. When asked “which of the following services would you like to receive from your pharmaceutical company?” rewards programs topped the list at 63 percent followed by product information (53%), financial assistance (51%)

 
 

pharma and rewardsConsumers expect rewards from pharma. When asked “which of the following services would you like to receive from your pharmaceutical company?” rewards programs topped the list at 63 percent followed by product information (53%), financial assistance (51%) and Measuring and tracking alerts (35%). While 63 percent of the patients surveyed say they want to participate in customer rewards programs, only 10 percent say they have been offered the opportunity to do so.

While working towards greater patient satisfaction, pharma should also consider building efficient mechanisms to reward patients loyal to its brands. Many industries, such as banking and air travel, have become masters at developing efficient loyalty programs, providing incentives to the right customers at the right time. Pharma can learn from their experience, to develop its own approaches. In the process, pharma will be able to collect valuable patient  activation and usage data and use it to measure ROI and develop adherence strategies for the future.

Government policies around the world are pushing towards patient empowerment and incentives centered around health outcomes to reduce healthcare cost, while maintaining or improving quality. Changes that pharma should consider when embracing patient-centricity include:

More Read

bundled payments
Variations in Post-Acute Care Spending
The Dumb and Dumber Files–Man Faked Arm Amputation On Dismemberment Insurance Claim Sentenced to 57 Months in Jail
Guess the Weakest Link in Physician Marketing
Recruiting for Clinical Trials Using Business Marketing Techniques
America’s High Cost Healthcare Problem

■ Establishing patient experience as a cross-functional hub in the organization
■ Demonstrating the value of service in each and every interaction with patients
■ Establishing a service culture to and move away from a strict product focus
■ Integrate channels across all patient touch points
■ Enhance business analytics to continually adjust services in line with patient data
■ Employing Web 2.0 methods to engage patients
■ Rewarding loyal patients suitably
■ Linking patient satisfaction goals with internal incentives of employees

Integrating incentives into the overall patient experience is not only a solution that can drive important goals like medication adherence, but is also what consumers expect.

pharma / shutterstock

TAGGED:pharma
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Health Business TV: Obamacare Premiums (VIDEO)

June 22, 2014
doctor patient communication
eHealthHospital Administration

To Be Heard in Health Care, Choose Your Medium Wisely

June 10, 2014

Bruce Bethancourt on Building the Medical Group of Tomorrow [TRANSCRIPT]

May 31, 2014

Top Ten Medical Innovations: Cleveland Clinic Summit Takeaway

October 18, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?