By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    All-On-4 Dental Implant Surgery: A Guide to the Recovery Process
    All-On-4 Dental Implant Surgery: A Guide to the Recovery Process
    March 22, 2023
    scaling a pharmaceutical product
    Important Steps to Take for Scaling A Biopharma Product
    May 2, 2023
    Liposuction
    The Science Behind Liposuction: How It Works to Sculpt Your Body
    August 23, 2023
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Nursing Shortage Cheerleaders: There You Go Again
    March 22, 2012
    Myth Busters #9: Hysteria Over the Uninsured
    September 27, 2011
    What Causes Inflammation? A Comprehensive Look At The Causes and Effects Of Inflammation (part 3)
    April 10, 2012
    Latest News
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: How to Protect Your Hospital Marketing Job and Career
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Finance > How to Protect Your Hospital Marketing Job and Career
BusinessFinanceHospital Administration

How to Protect Your Hospital Marketing Job and Career

Stewart Gandolf
Last updated: September 19, 2014 8:11 am
Stewart Gandolf
Share
6 Min Read
hospital marketing job
SHARE

hospital marketing jobOne “certainty” about healthcare reform, and the continuing effects of the Affordable Care Act, is that there is no certainty…except that change is universal and it will continue.

hospital marketing jobOne “certainty” about healthcare reform, and the continuing effects of the Affordable Care Act, is that there is no certainty…except that change is universal and it will continue.

The big picture can appear—justifiably—frightening for the individual. You fear that your hard-earned career in hospital marketing is in peril, a potential casualty of a hospital roll-up, consolidation, acquisition, merger, downsize—or complete closure of the facility (and the job) that you know and love.

Nothing personal about this, but… “Hospitals across the nation are being swept up in the biggest wave of mergers since the 1990s,” reports The New York Times. “In fact, Booz & Company, a consulting firm, predicts that 1,000 of the nation’s roughly 5,000 hospitals could seek out mergers in the next five to seven years.” For many, that already happened.

More Read

Physician Marketing, Online
Top 5 Online Strategies for Successful Physician Marketing
Statistics on Medicare Re-Hospitalizations and Readmissions Penalties
Beautiful Healthcare Marketing: Angelina’s Decision
Is Google Adwords a Good Marketing Option for Physicians?
RNAi Firm Raises Funds to Develop Drugs That Turn Off Disease-Causing Genes

So…where does that leave your marketing job?

Industry economics—and the forces behind the grand transformation—are ultimately personal to the employee. Operating costs are increasing, income and profitability are shrinking, staff functions are consolidated, and everyone is challenged to do more with less.

A nearly universal consideration is that nobody is standing on solid ground. With that in mind, here are nine tips to help protect your job and your hospital marketing career:

Politics are real. Periods of change (even the prospect of change) foster uncertainty and constant evaluation. Educate and persuade others about what you do using solid facts and specific figures. Quantifiable and measurable results are more meaningful than intangible activities that “feel good.”

Don’t lay low and hold your breath. Quietly keeping a low profile sends the wrong message. If the organization isn’t taking notice of you and the work you do, it’s good reason to eliminate what they think doesn’t have value.

Only A-players survive and prosper. The sobering fact is that there will be fewer desirable jobs in the future. As hospitals consolidate, individuals and departments that demonstrate the greatest value, efficiency and effectiveness will continue.

Be on the same page as the boss. Sometimes, what CEOs really think about marketing folks isn’t pretty. Support corporate objectives. Generating meaningful results—measurable demand and Return-on-Investment–are vital.

Attitude counts. Corporate employment firms often counsel individuals about career development with this advice: “If you want to move up to manager (or the next level), start acting like a manager.” Demonstrating self-confidence and self-assurance—even if storm clouds are gathering—benefits yourself and the organization. It can contribute to survival as well as upward mobility.

Polish and (gracefully) advance your “personal brand.” Your own accomplishments can live big in your mind, but remain invisible, or are quickly forgotten by others. With tact and sensitivity, track your achievements and promote your successes. (And be honest about any missteps.)

Continually refine your craft. Continuing education is never lost; you own it forever, in this job or the next. Our newsletter is one professional resource for example. Plus, there are many other self-improvement and training opportunities that add value to your job and to your own core competencies.

Seek out best practices. Stay on top of what works for other hospitals, health systems and even non-health corporations. Competitors and non-competitors often face the same or similar marketing challenges.

Raise your hand. Be willing to volunteer or take on new assignments or special projects. Consider that a climate of change often presents completely different opportunities. Demonstrating your capabilities in new areas is often valuable to personal and professional growth, and valuable to job performance.

There’s also a positive side…

Regardless of how change impacts an organization, positive consequences are part of the package. While layoffs or changes can occur on one end of the scale, reorganization or restructuring often presents new opportunities. New positions are created, bosses leave or get promoted, and qualified people are needed throughout the organization to complete the new structure and goals.

The best protection for your healthcare marketing career is to continually produce measurable results that demonstrate value to the organization. All of the tips we listed provide value to you, the individual. You can’t go wrong with that…plus they go with you, no matter what’s next in your hospital marketing career.

Author: Stewart Gandolf, MBA

 

Author information

Stewart Gandolf
Stewart Gandolf
Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf is CEO of Healthcare Success Strategies, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and “rock-n-roll daddy” to two wonderful girls.
TwitterGoogle+LinkedIn

The post How to Protect Your Hospital Marketing Job and Career appeared first on Healthcare Success Strategies.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

healthcare facilities
Preventing Contamination In Healthcare Facilities Starts With Hygiene
Global Healthcare Infographics
June 15, 2025
from gut to glow
From Plate to Wellness: How Everyday Foods Nourish Your Body Inside and Out
Dental health Infographics Specialties
June 15, 2025
beyond nutrition
Beyond Nutrition: Everyday Foods That Support Whole-Body Health
Health Infographics
June 15, 2025
Transcranial Magnetic Stimulation (TMS) Therapy
How TMS Therapy Helps with Treatment-Resistant Mental Illness
Mental Health Therapies
June 13, 2025

You Might also Like

Making Health Addictive: Use the Sentinel Effect [VIDEO]

June 4, 2014
BI for healthcare use
BusinesseHealthMedical RecordsTechnology

Business Analytics Cures: How BI Is Used for Healthcare

May 23, 2014

What It Takes to Write a Great Case Study

July 1, 2015

What Can We Learn from the UK Health System?

January 22, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?