By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    UV damage to eyes
    Warning Signs of Long-Term UV Damage to Your Eyes
    December 9, 2021
    degree for healthcare job
    The Ultimate Healthcare Recruiting and Staffing Guidebook
    March 21, 2022
    medicare part d benefits
    Everything that You Need to Know About Medicare Part D
    August 15, 2022
    Latest News
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
    The Hidden Impact Of Stress On Your Body’s Alignment And Balance
    May 22, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    nursing program
    7 Tips to Picking the Best Nursing Program
    February 5, 2018
    Health Care: A Modern-Day Blade Runner?
    December 10, 2014
    Occupational Therapy Assistant | Medical Assistant | Home Health Aide
    In-Demand Healthcare Support Jobs
    April 16, 2016
    Latest News
    Top HIPAA-Compliant Messaging Apps for Healthcare Teams
    June 25, 2025
    When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
    June 20, 2025
    Preventing Contamination In Healthcare Facilities Starts With Hygiene
    June 15, 2025
    Strengthening Healthcare Systems Through Clinical and Administrative Career Development
    June 13, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: The Importance of Link Copy in Your Online Marketing Campaigns
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > The Importance of Link Copy in Your Online Marketing Campaigns
Business

The Importance of Link Copy in Your Online Marketing Campaigns

Jonathan Catley
Last updated: August 28, 2014 8:00 am
Jonathan Catley
Share
6 Min Read
Search Engine Marketing, Digital Marketing, Online Marketing
SHARE

Site links are a powerful way to shorten your conversion funnel. Properly used, site links make your website a better stop for visitors and your business as they:Search Engine Marketing, Digital Marketing, Online Marketing

Contents
Site links ExplainedSite linking is Only for Number OneInternal Page Linking

Site links are a powerful way to shorten your conversion funnel. Properly used, site links make your website a better stop for visitors and your business as they:Search Engine Marketing, Digital Marketing, Online Marketing

  • Increase click-through-rates (CTR)
  • Cover more search engine results pages (SERP)
  • Make for stronger internal pages
  • Foster consumer trust

Very interesting, you think – but what is a site link?

Site links Explained

Simply put, site links are navigational aids that are list format on SERPs. The websites main page is the top result, but beneath it are several internal links that search engines target on your site. Click on a site link and it takes you to an internal page of your site. For instance, if you run a delicatessen your main SERP result is Joe’s Delicatessen. Beneath it, in two neat columns Google places site links such as specials, menu, and other pertinent items. Below is an example of a non-existent deli SERP.

More Read

Choosing New Tech Tools: Tips from a Hospital CMO
Social Media and Doctors: Q&A with Doximity CEO Jeff Tangney
Recruiting for Clinical Trials Using Business Marketing Techniques
4 Ways to Raise a Clinical Trial’s Digital Profile
Do Overworked Medical Interns Cause Medical Errors? Let’s Sleep on It.
Joe’s Famous Bavarian Delicatessen
www.joesfamousbavdeli.com
Landmark Bavarian deli in downtown LA. Great food, nasty wait staff apparently old enough to give first-hand accounts of the First World War.
Specials Microbrews Available
Monday – Pastrami Blue Moon, Red Bull Pale Ale,
Tuesday: Corned Beef Hash Saragrass Gold, Seasonal great local
Wednesday: Pot Luck brew.
 
How We Smoke Meat Menu
We smoke our meats on premise in a 75 year old smoker. Our fuel is imported to give out meat flavor and our extraordinary recipes that are four generations in the making.

More results from joesfamousbavdeli.com 

Highlighted in yellow is the main listing from the SERP. Beneath it is the webpage in green text followed by brief highlights of the site.

Before the evolution of site links, blue text, the main result was all that showed. But, Google and other search engine providers want to improve the user experience.

On Google and most other search engine result pages, site links are dependent on the content of each of your pages. For this reason, sparse content on your main navigation pages may seem aesthetically pleasing. Everyone knows that plenty of white space is eye-catching. That may be, but white space does not get the attention of Google’s algorithm that sets up site links. That is right – site links on SERP, like everything else, need to have information that is relevant. This can only come from content, so on your main navigation pages makes sure there are lots of relevant content.

Site linking is Only for Number One

You cannot write your own site links; site links on Google SERPs are only for the very first entry. Do any search and if the internal linking on the site is good, the first entry will have site links. Otherwise, no one has them.

However, a search for delicatessen may have Joe’s in the bottom half of the SERPs. However, LA Bavarian Deli, or Joe’s Bavarian Deli in LA might get him the number one spot. It all depends on the search term of the user.

Not only does the search engine algorithm order the search results, it writes the site links from the web content. This makes the internal page linking very important.

Internal Page Linking

Fortunately, Google’s algorithm takes its cues on the pages to display as site links from a website’s internal page links. For this reason, text links are better than images. It is impossible for the algorithm, at least for now, to understand images. Internal links are best when they are normal text links. Additionally, make the copy attention-getting, instead of the text link “About Us,” use copy such as “Why I Opened My Restaurant.” Instead of the ubiquitous and boring “Contact” page, try something like “Our phone digits and other ways to contact us.”

First, if you make it to the number one spot on a SERP, the algorithm has an easy job of site linking.

Equally important if you are not the first return, each internal link is another opportunity to catch the reader’s eye. Awesome internal link copy helps attract readers. Each time they click on an internal link, the algorithm knows and looks upon your site with a bit more respect and nudges it up a bit in the SERP.

Nevertheless, each internal link has to go to a unique web page. Google considers a page unique that has 80 percent original copy. No longer can all your internal links lead to your navigation page. In its drive for enhanced user experience, Google insists that each internal link goes to a different page.

Some say SEO is dead, they are dead wrong. SEO is now a complicated process best left to experts. Small mistakes can have huge consequences in your site’s rankings.

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

women dental care
What Is a Smile Makeover and How Much Does It Cost?
Dental health
June 30, 2025
HIPAA-Compliant Messaging Apps
Top HIPAA-Compliant Messaging Apps for Healthcare Teams
Global Healthcare Policy & Law Technology
June 25, 2025
recovering from injury
Rebuilding After Injury: Path to Physical and Emotional Recovery
News
June 22, 2025
scientist using microscope
When Healthcare Ends, the Legal Process Begins: What Families Should Know About Probate and Medical Estates
Global Healthcare
June 18, 2025

You Might also Like

Image
BusinessFinancePolicy & Law

Unnecessary Regulations that Increase Prescription Drug Costs

April 9, 2013

Marketing to Physicians? Think Education and Email

July 24, 2013
patient-centered care
Hospital Administration

The Myth of Patient-Centered Care

November 15, 2013

Patient-Centric Care at the Hub of Telehealth

May 10, 2011
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?