By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    learn to recognize and treat yeast infections
    Most Commonly Asked Questions About Yeast Infections
    November 17, 2021
    Advanced lung cancer diagnosis systems used by doctors
    Advanced Lung Cancer Diagnosis Systems Used by Doctors
    March 6, 2022
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    The Top Benefits of a Wearable Blood Pressure Monitor Watch
    June 13, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Life Expectancies and Lethal Injections
    May 6, 2015
    The Future of Healthcare and Big Pharma is in Big Data Analytics
    February 5, 2021
    Financial Assistance for Clinical Trials
    September 16, 2015
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Medical Device Companies: Avoid These Inbound Marketing Mistakes
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Technology > Medical Devices > Medical Device Companies: Avoid These Inbound Marketing Mistakes
BusinessMedical Devices

Medical Device Companies: Avoid These Inbound Marketing Mistakes

Chen Sirkis
Chen Sirkis
Share
5 Min Read
SHARE

At first glance, inbound marketing may seem daunting, but in reality the concepts are very simple and direct ways to turn website visitors into paying customers. With so many options, however, it can become easy to be overwhelmed, and some companies may end up damaging their efforts. Here are some common mistakes medical device companies make in their inbound marketing strategies, and some tips to avoid them:

Contents
  • Being inconsistent with your content
  • Ignoring or alienating your audience
  • Not including Calls to Action (CTAs)
  • Failing to utilize Buyer Personas
  • Avoiding common Inbound Marketing mistakes is easy!

At first glance, inbound marketing may seem daunting, but in reality the concepts are very simple and direct ways to turn website visitors into paying customers. With so many options, however, it can become easy to be overwhelmed, and some companies may end up damaging their efforts. Here are some common mistakes medical device companies make in their inbound marketing strategies, and some tips to avoid them:

Being inconsistent with your content

Imagine you are a physician with a specific question about a medical device. You do an online search and find the blog or Facebook page of a business that might be able to answer your question…but the page has not been updated in almost a year. Convinced that no one will be around to help you, you move on to a different company.

Imagine the online presence of your business as a sort of virtual office or storefront. Businesses that neglect their social media pages will appear inactive, or ‘closed,’ driving valuable leads away. Avoid this easily by producing and sharing high quality content on a weekly basis. For blogging ideas, check out Hubspot’s blog title generator.

More Read

health policy
Does the Doctor Need a Boss?
Rite Aid Stores Hosts RV Tour For a Free Skin Cancer Screen
Health Care Buzz Today
How Patient Satisfaction Surveys Really Help
MS Cloud for Healthcare: Enabling Virtual Hospital

Ignoring or alienating your audience

Your blog readers, page followers, and brand advocates are your driving force online. They will push your message further than any paid promotion can, because these days personal testimonials are more valuable than expensive advertisements. Engage with your audience as often as possible. Best practices include answering emails and direct messages promptly, and responding to public posts whenever possible.

Not including Calls to Action (CTAs)

A blog or social media post without a call to action is a wasted opportunity. Calls to Action, or CTAs, are invitations for a visitor to take action and invest time and information toward your company, making the transition from visitor to business lead. Any time you connect with your followers is a chance to ask them to take action. Here are some examples of CTAs:

  • Asking your potential customers to subscribe to a mailing list
  • Offering a free ebook about your medical device in exchange for an email address
  • Asking questions in your blog or social media post
  • Encouraging users to “like” your pages in exchange for more information or discounts on your medical device

Failing to utilize Buyer Personas

A buyer persona is an imagined profile of someone who might be interested in purchasing your product. For medical device brand, three primary buyer personas will be hospital administrators in charge of making purchases, physicians who influence the purchases made by a hospital or clinic, and medical patients who will use or receive treatment using your device.

Thinking about and understanding your buyer personas will allow you to target your inbound marketing efforts more effectively, increasing your chance of converting leads. Medical device marketers that ignore the use of buyer personas will find that they are having a much harder time reaching their targeted market.

Avoiding common Inbound Marketing mistakes is easy!

Inbound marketing has given great success to companies that follow a carefully considered strategy. Avoiding these common inbound marketing mistakes will help to keep your medical device brand on track to converting more leads and generating long-term relationships with doctors, patients and administrators!

Inbound marketing / shutterstock

 
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

3 Possible Scenarios for IT’s Role in Health and Healthcare

September 4, 2014
Business

Cover Your Bases: What To Think About When Starting A Health Practice

November 7, 2018

Mobile Health Around the Globe (Bonus Post!): Six mHealth Companies Bringing Health Technology to Developing Countries

August 19, 2013
DiagnosticsHospital AdministrationWellness

Most Medical Decisions Are Not Risk-Free

June 2, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?