Is eCommerce For Your Health Business The Right Move?
Today many consumers look for health information online and they often make buying decisions based on online reviews. Most people, despite their culture, background, or economic status, want to be healthy and as they’re looking for products online, you can’t afford not to take advantage of this. Here are some of the ways eCommerce could benefit your health business.
It generally costs much less to run an eCommerce business than a brick-and-mortar one. Digital advertising is cheaper than traditional forms of advertising. Email, for instance, enables you to send information about your health products to people you know are interested in them.
Setting up your website properly will cost you initially, but you don’t have to pay rent every month for physical space. If you integrate a Shopify account with your website, it will only cost a few thousand a year, and for this fee, you are able to use many built-in features to help you run your business smoothly.
Shopping online gives your customers the convenience of shopping from the comfort of their own homes. You can offer them the convenience of buying at the click of a button, without having to face traffic, find a parking place, or subject themselves to pushy salespeople.
You do need to make sure that your eCommerce store is set up correctly so that customers can search, browse and order with ease. Using live chat enables your customers to get answers to any questions 24/7.
Easy to scale and grow
When you have a brick-and-mortar store, you’re limited to a certain amount of customers. The world of eCommerce has no such limitations. You can even expand to other marketplace sites besides your own website, boosting your online presence and helping you to reach a new audience.
The distance barrier between suppliers and customers is being addressed in many ways – innovations are occurring in every supporting industry, such as manufacturing, logistics and inventory management.
You may have an amazing product, a great marketing team and a beautiful website but you need to be able to get that product to your customers on time, in the exact condition they anticipated, and with transparency during the whole shipping and fulfillment process.
There are companies that provide fulfillment services and you need to choose the right one for you, depending on the products you ship and the size of your business.
Better targeting and more personalization
With digital marketing, you can gather and use customer information and data. This means you can offer them choices of products suited specifically to them. In individualized emails, you could recommend suitable products and offer them the convenience of buying them with a link to your website.
Upselling and cross-selling are often easier online than when you’re face-to-face and customers may be turned off because they feel pressurized. You can just suggest add-ons as part of the shopping cart process and then it is up to the buyer.
Better customer experience
If your customers trust you, they would rather buy products from you online than going to the supermarket and buying a random product. To trust you, you need to give them clarity, consistency and reassurance. Integrating eCommerce with social media provides a way to do this.
Post regularly to your social media sites, like Facebook, about your products, link to related news and link back to blogs on your website. Post videos, comment on trends, and even share personal stories.
Engage with your customers through comments and comment on posts of others in your niche too. Letting people get to know your company speeds up the process of getting them to trust you and buy from you.
Can ecommerce make a difference in your health business? Consider these tips to find out.