By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress disorder
    5 Ways To Manage Post-Traumatic Stress Disorder
    October 27, 2021
    Medical device classification and development strategies
    Medical device classification and development strategies
    April 5, 2023
    varicose veins
    Varicose Veins Prevention: 3 Lifestyle Changes to Make Right Now
    May 1, 2022
    Latest News
    How Probate Planning Shapes the Future of Your Estate and Family Care
    July 17, 2025
    Beyond Nutrition: Everyday Foods That Support Whole-Body Health
    June 15, 2025
    The Wide-Ranging Benefits of Magnesium Supplements
    June 11, 2025
    The Best Home Remedies for Migraines
    June 5, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    How People Are Taking Advantage of Health Deals in the Recent Recession
    February 5, 2021
    Florida Board of Medicine Declares Arizona Homeopathic Doctor “Very, Very Dangerous”
    October 29, 2018
    6 Ways to Make Sure You’re Detoxing Properly
    July 26, 2018
    Latest News
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
    How Health Choices and Legal Actions Intersect After an Injury
    July 17, 2025
    How communities and healthcare providers can address slip and fall injuries with legal awareness
    July 17, 2025
    Let Your Lawyer Handle the Work Before You Pay Medical Costs
    July 6, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Is eCommerce For Your Health Business The Right Move?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Is eCommerce For Your Health Business The Right Move?
Business

Is eCommerce For Your Health Business The Right Move?

Jane Felmlee
Jane Felmlee
Share
5 Min Read
SHARE

 

Today many consumers look for health information online and they often make buying decisions based on online reviews. Most people, despite their culture, background, or economic status, want to be healthy and as they’re looking for products online, you can’t afford not to take advantage of this. Here are some of the ways eCommerce could benefit your health business.

Lower costs

It generally costs much less to run an eCommerce business than a brick-and-mortar one. Digital advertising is cheaper than traditional forms of advertising. Email, for instance, enables you to send information about your health products to people you know are interested in them.

More Read

Good News and Bad News for Young Medical Professionals
Brand Awareness vs. Volume-Building: It’s All in the Media
Finding Information in Healthcare Exchanges
ICD-10: Where Do We Go From Here?
Exchanges Offer More Than Just a Product under ACA

Setting up your website properly will cost you initially, but you don’t have to pay rent every month for physical space. If you integrate a Shopify account with your website, it will only cost a few thousand a year, and for this fee, you are able to use many built-in features to help you run your business smoothly.

Streamlined services

Shopping online gives your customers the convenience of shopping from the comfort of their own homes. You can offer them the convenience of buying at the click of a button, without having to face traffic, find a parking place, or subject themselves to pushy salespeople.

You do need to make sure that your eCommerce store is set up correctly so that customers can search, browse and order with ease. Using live chat enables your customers to get answers to any questions 24/7.

Easy to scale and grow

When you have a brick-and-mortar store, you’re limited to a certain amount of customers. The world of eCommerce has no such limitations. You can even expand to other marketplace sites besides your own website, boosting your online presence and helping you to reach a new audience.

The distance barrier between suppliers and customers is being addressed in many ways – innovations are occurring in every supporting industry, such as manufacturing, logistics and inventory management.

You may have an amazing product, a great marketing team and a beautiful website but you need to be able to get that product to your customers on time, in the exact condition they anticipated, and with transparency during the whole shipping and fulfillment process.

There are companies that provide fulfillment services and you need to choose the right one for you, depending on the products you ship and the size of your business.

Better targeting and more personalization

With digital marketing, you can gather and use customer information and data. This means you can offer them choices of products suited specifically to them. In individualized emails, you could recommend suitable products and offer them the convenience of buying them with a link to your website.

Upselling and cross-selling are often easier online than when you’re face-to-face and customers may be turned off because they feel pressurized. You can just suggest add-ons as part of the shopping cart process and then it is up to the buyer.

Better customer experience

If your customers trust you, they would rather buy products from you online than going to the supermarket and buying a random product. To trust you, you need to give them clarity, consistency and reassurance. Integrating eCommerce with social media provides a way to do this.

Post regularly to your social media sites, like Facebook, about your products, link to related news and link back to blogs on your website. Post videos, comment on trends, and even share personal stories.

Engage with your customers through comments and comment on posts of others in your niche too. Letting people get to know your company speeds up the process of getting them to trust you and buy from you.

Conclusion

Can ecommerce make a difference in your health business? Consider these tips to find out.

TAGGED:ecommercehealth businesshealth ecommerce
Share This Article
Facebook Copy Link Print
Share
By Jane Felmlee
Follow:
Jane has worked in healthcare for over 25 years serving in various roles. Her contributions span the areas of Information Technology, Decision Support, Audit, Accounting/Finance, and Lean Promotion Office. Jane holds a bachelor degree in accounting and is a Certified Public Accountant (inactive), Certified Information Systems Auditor, and is Lean Certified.

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
How IT and Marketing Teams Can Collaborate to Protect Patient Trust
Global Healthcare Policy & Law
July 17, 2025
paramedics in surgical gloves and masks
How Health Choices and Legal Actions Intersect After an Injury
Health care
July 16, 2025
a woman giving a key
How Probate Planning Shapes the Future of Your Estate and Family Care
Health
July 16, 2025
a woman with kinesio tapes on her back arm
How communities and healthcare providers can address slip and fall injuries with legal awareness
Health care
July 16, 2025

You Might also Like

Sharing Is Caring: Pediatric Hospitals Work Together for Innovation, Commercialization

November 15, 2013
Marketing Advantages Of Private – Non-Profit Partnerships
BusinessHealth care

Marketing Advantages Of Private – Non-Profit Partnerships

October 14, 2017
hospital supply chains
BusinessFinanceHospital AdministrationTechnology

To Up Patient Satisfaction, Hospital Supply Chain Units Need Better IT and Technology

August 20, 2014

Alleged Photo Leaks Prompt Question: Can Apple Keep Healthcare Data Secure?

September 4, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?