By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Maintaining User Safety On Your Medical Practice Website
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Marketing > Maintaining User Safety On Your Medical Practice Website
Marketing

Maintaining User Safety On Your Medical Practice Website

Deborah Tayloe
Deborah Tayloe
Share
5 Min Read
SHARE

 

Contents
  • The Design of Your Website
  • Use Secure Forms When Collecting Data
  • Ensure That You Regularly Update Your Website
  • Vet Your Links
  • User Safety Can Grow Your Business

Your medical practice website is actually the first point of contact that users and potential clients utilize to learn more about you. It’s the source of information about the services you offer, your location, and your staff. Ensure user safety to make your medical practice website an effective marketing tool.

The first impression here can either turn them off or keep them hooked on your practice for a long-lasting relationship.

Therefore, making your site as user-friendly as possible ensures that they have an easy time searching for information or when trying to reach you. However, note that easy access to information and simplified contact process isn’t enough to make them want to engage longer with your site. Instead, they need the assurance of safety while on your medical practice website.

More Read

Is Your Dentistry Practice Present on Top Social Media Sites?
6 Invaluable Ways To Keep Your Hospital Current and Updated
Medical Marketing is Vital to Offset Plummeting Healthcare Operating Margins
The Importance of Infographics in Healthcare Marketing
Medical Data & Patient Privacy: An Update

You, of course, need to win their trust by ensuring that your medical practice site meets certain standards and that it also has security features in place.

Some of the things you need to consider for an increased user safety and trust on your practice website include the following:

The Design of Your Website

You need to put more emphasis on your site’s design quality by ensuring that it appears professional and legitimate. Everything should be clear right from the landing page to the other pages of the site. This includes information about your team and your practice’s contact information.

A complicated site will drive away and erode your visitors’ trust. So, ensure you offer a simple, easy-to-use and cleanly-designed website. This helps to instill a sense of confidence and trust in the user.

Above all, ensure that your medical practice website is completely secure by acquiring the Secure Socket Layer (SSL) certificate. This will send a message that you value user safety. When user come on board, they really get the reassurance that they’re in a safe place.

Use Secure Forms When Collecting Data

Well, not everybody feels secure sharing their information online for fear of data breach or even internet hacks, and so you need to ensure that your practice site stays secure by using safely encrypted forms when collecting patient data.

Only use a form provider that takes care of the encryption of information thus preventing any third parties from accessing sensitive patient information.

Create a display message that tells website visitors that you are collecting their data using encryption technology to show them that you do care about their overall well-being.

Ensure That You Regularly Update Your Website

As you know, healthcare is a fast-paced profession with rapidly changing information due to the advancement of technology, new research findings, and other factors. Therefore, you need to ensure that all the content of your site is up to date.

Your patients depend on your website for the best and latest information, updates, and health tips. You carry the heavy responsibility of making sure to fill your website only with the most current and relevant information. This will ensure the better health of your patients.

Also, remember to give a comprehensive update on your site content to match the services you’re currently offering. If possible, add some photos or graphics to back up your written content.

Vet Your Links

Ensure that every link you add to your practice site is legitimate and functional. Users usually feel offended and betrayed when they click on links only to be greeted by an error message or directed to a spammy website. This also negatively affects their trust in your services. Worse yet, this can even make them feel unsafe visiting your site.

User Safety Can Grow Your Business

User safety can make your website a great marketing tool for your practice. However, when not well-managed, it can turn into a liability.

Making your patients feel secure from the very first impression they get from your site is an effective way to ensure that they book appointments with you. After all, they expect to feel even safer now that they know they’re in the right hands–yours.

TAGGED:data safetyinternet safeymedical advertisingmedical marketingmedical practice websiteuser safetywebsite safety
Share This Article
Facebook Copy Link Print
Share
By Deborah Tayloe
Follow:
Deborah Tayloe is a full-time freelance writer and blogger. She holds a Bachelor's Degree in English from the Edinboro University of Pennsylvania. She enjoys combining her 25+ years of marketing and sales management with blogging.

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

Health careMarketing

3 Steps To Create Your First Healthcare PPC Campaign

December 11, 2018
MarketingSocial Media

7 Tips For Marketing A Medical Practice On Facebook

May 20, 2019
Home HealthMarketingSocial Media

How Parents Can Protect Kids From Unhealthy Food Marketing

October 25, 2019
share online content
Business

Secrets of Engaging, Contagious and Shareable Content

March 13, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?