By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: For Medical Websites, User Experience Can Matter Even More than Patient Trust
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > For Medical Websites, User Experience Can Matter Even More than Patient Trust
BusinesseHealthSocial Media

For Medical Websites, User Experience Can Matter Even More than Patient Trust

Dan Stempel
Dan Stempel
Share
4 Min Read
WomanOnLaptop.jpg
SHARE

WomanOnLaptop.jpg

Contents
  • Ease of Access Is Everything
  • 3 Keys to Website Usability

New research suggests that easy navigation and accessibility are more important to patients than reputability.

WomanOnLaptop.jpg

New research suggests that easy navigation and accessibility are more important to patients than reputability.

More Read

Are For Profit Hospice Placing Profits Over People?
Some Further Disruptive Changes in HealthCare Delivery
The NFL Has Converted to an EHR System. What About You?
Patient-Centric Care Models: Aligning Staffing with Patient Needs
How to Engage Patients and Gain Online Visibility

It should come as little surprise that in the digital era, people now prioritize accessibility above all else. A new survey has confirmed that for the vast majority of healthcare consumers, fostering a seamless user experience on your website is, in fact, more important than fostering a sense of trustworthiness.

No matter how reputable your organization or how valuable the information offered on your website, it’s not going to do you any good if your visitors can’t find it easily. Having a website that’s clear, simple, and accessible from any device is the key to consistent online engagement, and will in turn give you the opportunity to build patient trust.

Ease of Access Is Everything

 On the opposite end of the spectrum are health advocacy websites, which, while comparatively reputable (59%), are rarely used by consumers (16%) because they’re much harder to navigate (29%). Similarly trustworthy government-sponsored websites often fall into this same bind.Breeding patient trust has been viewed as a sine qua non for healthcare marketing. But according to recent research conducted by Makovsky, today’s patients actually value ease of use over trustworthiness. In a survey comparing relative usage with patients’ ratings of trustworthiness and ease of use, WebMD was the most highly-trafficked medical site in the survey (53%), despite ranking relatively low in trust (39%). The reason is simple: it was the easiest to access (59%).

While consumer trust remains critically important for medical websites, ClickZ argues that “earning the trust of your visitors really just comes down to providing a…valuable online experience.” In other words, an accessible interface and navigable website is a prerequisite for earning the trust of consumers.

3 Keys to Website Usability

 To create a great experience for patients, websites need to be:Websites need to contain a number of key features for easy accessibility. Otherwise, a clunky website may be driving away valuable leads that could have been converted into patients.

Scannable: patients need to be able to understand where they need to click within a few seconds. Headlines, navigation buttons, and instructors should be clear, simple, and prominently located.

Mobile-Friendly: according to the Makovsky report, more patients than ever are using mobile phones to research treatment — even during doctor’s visits and at pharmacies! Websites need to use responsive mobile design or be optimised for mobile users in order to reach these patients.

Trustworthy: once patients visit your site, it should convince them to return. Optimizing contact forms, making contact information clear, and providing visual resources all increase your site’s credibility and value.

Of course, there are many additional ways make a visit to your medical website into a positive patient experience. For a complete guide to website usability, see our Website Conversion Optimization Checklist.

Medical Marketer's Guide, Website Design, Digital Marketing

(Image credit: stokpic.com/Pexels)

 

TAGGED:digital marketing
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

social intranet for healthcare
eHealthTechnology

Turning Intranets Social for Healthcare

September 11, 2014
Balloon-kyphoplasty-2011-2020
BusinessMedical DevicesNews

Balloon Kyphoplasty in Spine Surgery Standing Out in Growth Markets

May 16, 2012

A Healthcare Data Pro’s Innovation Wish List

May 1, 2014
eHealthGlobal HealthcareHome HealthMobile Health

Can An Medication Reminder App Boost Adherence?

April 2, 2019
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?