By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    stress management for healthcare workers
    3 Tips For Healthcare Professionals: How To Stay Beautiful, Healthy, and Happy
    November 2, 2021
    importance of relaxing on the weekend for your health
    Importance of Relaxing During the Weekend for Optimal Health
    March 25, 2022
    LASIK Eye Surgery
    What Is LASIK Eye Surgery?
    May 16, 2022
    Latest News
    6 Easy Healthcare Ways to Sit Less and Move More Every Day
    September 10, 2025
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    New Research on ACOs and the Accountable Care Opportunity
    July 31, 2013
    Mobile Health Around the Globe: Apps on Health Storified
    March 19, 2012
    cigna
    Cigna’s Decision on Genetic Testing Exposes Educational Gaps in Today’s Healthcare
    August 21, 2013
    Latest News
    Healthcare at a Crossroads: Why Leadership Matters More Than Ever
    September 9, 2025
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 22, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 22, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 22, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Hospital Reps “Sell” Doctors on Using Their Services
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Hospital Reps “Sell” Doctors on Using Their Services
BusinessHospital AdministrationNews

Hospital Reps “Sell” Doctors on Using Their Services

BarbaraDuck
BarbaraDuck
Share
5 Min Read
SHARE

The actual positions are not called sales and marketing though it’s a branded name called “Physician Liaisons” easier to get in the door with that title.  Tenet is hiring ore of them to go around and speak with doctors and many of the Liaisons are in fact former drug reps as they know the routines in getting past he front desk gate keepers and how to cater lunch.  So who says we don’t have the best healthcare system every sold? 

The actual positions are not called sales and marketing though it’s a branded name called “Physician Liaisons” easier to get in the door with that title.  Tenet is hiring ore of them to go around and speak with doctors and many of the Liaisons are in fact former drug reps as they know the routines in getting past he front desk gate keepers and how to cater lunch.  So who says we don’t have the best healthcare system every sold? 

The Greatest Movie Ever Sold” Just Like “The Greatest Healthcare System Ever Sold”- Same Paradigms-Colbert Report (Video)

My senior mother gets marketed constantly and thus even with using celebrities, it still grows old. I don’t mind the education part of it if they could just spin down the marketing and flawed data a bit.

Compliance Police Out In Force for Seniors–Health Plans and Drug Stores Making Phone Calls-Business Models & Caller Behavior Sucks -A Result of Pay for Performance Efforts?

So many hospitals are very close on profit levels with large numbers in the US operating in the red.  Some even are making cuts before they get anywhere near the red, like Cedars with mental health, so you know the current economic status is hitting them hard while corporate America keeps putting more in their profits. 

More Read

Health Care Social Media – How to Engage Online Without Getting into Trouble (Part I)
California Advocates Cite Health Benefits of Cannabis Legalization
Patient-Centered Physicians Have Lower Diagnostic Testing Costs
The Future of Mobile Healthcare Is Like a Warm Marshmallow
The GOP Replacement Plan: Common-Sense Consumer Protections?

Cedars-Sinai Hospital Closing In-Patient and Out-Patient Psychiatry Services–Will Give Grants To Nearby Clinics

Practices that are targeted include orthopedics, cardiac care and cancer.  Hospitals need doctors but doctors don’t’ necessarily need the hospitals depending on which field the are in.  The University of Chicago Medical Center is one hospital who is working the program and again they said too that drug reps require less training.  Now we have an interesting word creep in here, “meaningful”…the hospitals want that type of call with the already over loaded doctors..possible…some of course yes but it’s like any other part of sales in you get a lot of “no’s” before you get a “yes”.  The former drug reps according to this article seem to enjoy their new roles, no samples to haul around for one:)  BD 

Sota, 30, is one of four employees the academic medical center has hired in recent months to make “sales calls” on physicians in the hope that they will send more patients to the hospital. “We are trying to build meaningful relationships,” said Sota, who was previously a saleswoman for a small medical device company.

The University of Chicago Medical Center is one of a growing number of hospitals nationwide hiring former drug and device sales reps to visit doctors’ offices to persuade them to use their services over competing facilities.

Rather than handing out samples of prescription drugs, the sales reps call on doctors armed with the latest information on how their facility is reducing hospital-acquired infections and improving patient-satisfaction scores.

While hospitals have always tried to woo doctors to refer patients to them, the institutions are growing more direct in their efforts. The hospitals mine data to see which doctors have the most profitable, well-insured patients, and then they assign those doctors to a sales rep.

As a result of major cutbacks by pharmaceutical and medical-device companies in the past decade, hospitals have thousands of former medical salespeople to draw from. Tenet’s roster of sales associates includes alumni of pharmaceutical and device giants Sanofi-Aventis, GlaxoSmithKline, Johnson & Johnson and Novartis.

 

TAGGED:hospital reps
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

a woman walking on the hallway
6 Easy Healthcare Ways to Sit Less and Move More Every Day
Health
September 9, 2025
Clinical Expertise
Healthcare at a Crossroads: Why Leadership Matters More Than Ever
Global Healthcare
September 9, 2025
travel nurse in north carolina
Balancing Speed and Scope: Choosing the Nursing Degree That Fits Your Goals
Nursing
September 1, 2025
intimacy
How to Keep Intimacy Comfortable as You Age
Relationship and Lifestyle Senior Care
September 1, 2025

You Might also Like

poor medical care
News

How to Complaint About Poor Medical Care?

November 22, 2021

Why Your Marketing Strategy Should Include Direct Mail

October 14, 2015
recover car accident lawyer
News

Staying Healthy & Covering Medical Bills After Car Accidents

June 29, 2024
healthcare costs
BusinessFinanceHospital AdministrationNews

Time’s Brill Persuasive but “Bitter Pill” Misdiagnoses Health Care Ills

February 28, 2013
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?