By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    headphones can create health problems
    The Harmful Health Effects of Using Headphones
    September 24, 2021
    Headache causes
    4 Causes Of Headache You Probably Didn’t Know About
    December 28, 2021
    follow these steps to recover from your injury
    What Steps Should You Take to Recover More Quickly from an Injury?
    April 12, 2022
    Latest News
    7 Most Common Healthcare Accreditation Programs: Which Should You Use?
    August 20, 2025
    Hospital Pest Control and the Fight Against Superbugs
    August 20, 2025
    Hygiene Beyond The Clinic: Attention To Overlooked Non-Clinical Spaces
    August 13, 2025
    5 Steps to a Promising Career as a Healthcare Administrator
    August 3, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    The Real Debate: Who Should Pay If Providers Fail to Curb Medicare Costs — Seniors or the Government?
    August 16, 2012
    sovaldi treatment
    Hooray for High-Priced Hepatitis Treatment Sovaldi
    April 4, 2014
    Innovating Healthcare System Strategy: Creating the Commercial ACO
    September 30, 2012
    Latest News
    How Social Security Disability Shapes Access to Care and Everyday Health
    August 20, 2025
    How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
    August 20, 2025
    How One Fall Can Lead to a Long Road of Medical Complications
    August 20, 2025
    How IT and Marketing Teams Can Collaborate to Protect Patient Trust
    July 17, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Hospital Reps “Sell” Doctors on Using Their Services
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > Business > Hospital Administration > Hospital Reps “Sell” Doctors on Using Their Services
BusinessHospital AdministrationNews

Hospital Reps “Sell” Doctors on Using Their Services

BarbaraDuck
BarbaraDuck
Share
5 Min Read
SHARE

The actual positions are not called sales and marketing though it’s a branded name called “Physician Liaisons” easier to get in the door with that title.  Tenet is hiring ore of them to go around and speak with doctors and many of the Liaisons are in fact former drug reps as they know the routines in getting past he front desk gate keepers and how to cater lunch.  So who says we don’t have the best healthcare system every sold? 

The actual positions are not called sales and marketing though it’s a branded name called “Physician Liaisons” easier to get in the door with that title.  Tenet is hiring ore of them to go around and speak with doctors and many of the Liaisons are in fact former drug reps as they know the routines in getting past he front desk gate keepers and how to cater lunch.  So who says we don’t have the best healthcare system every sold? 

The Greatest Movie Ever Sold” Just Like “The Greatest Healthcare System Ever Sold”- Same Paradigms-Colbert Report (Video)

My senior mother gets marketed constantly and thus even with using celebrities, it still grows old. I don’t mind the education part of it if they could just spin down the marketing and flawed data a bit.

Compliance Police Out In Force for Seniors–Health Plans and Drug Stores Making Phone Calls-Business Models & Caller Behavior Sucks -A Result of Pay for Performance Efforts?

So many hospitals are very close on profit levels with large numbers in the US operating in the red.  Some even are making cuts before they get anywhere near the red, like Cedars with mental health, so you know the current economic status is hitting them hard while corporate America keeps putting more in their profits. 

More Read

Physician Productivity - RBRVU
Measuring Physician Productivity through RVUs
Diagnostic Reading #45: Five Must-Read Articles From the Past Week
5 (More) Ways to Wake Up Your Underachieving Website
Two Truths and a Lie about Physicians and Social Media
Governor Christie Gets the Lap-Band: Our Concerns

Cedars-Sinai Hospital Closing In-Patient and Out-Patient Psychiatry Services–Will Give Grants To Nearby Clinics

Practices that are targeted include orthopedics, cardiac care and cancer.  Hospitals need doctors but doctors don’t’ necessarily need the hospitals depending on which field the are in.  The University of Chicago Medical Center is one hospital who is working the program and again they said too that drug reps require less training.  Now we have an interesting word creep in here, “meaningful”…the hospitals want that type of call with the already over loaded doctors..possible…some of course yes but it’s like any other part of sales in you get a lot of “no’s” before you get a “yes”.  The former drug reps according to this article seem to enjoy their new roles, no samples to haul around for one:)  BD 

Sota, 30, is one of four employees the academic medical center has hired in recent months to make “sales calls” on physicians in the hope that they will send more patients to the hospital. “We are trying to build meaningful relationships,” said Sota, who was previously a saleswoman for a small medical device company.

The University of Chicago Medical Center is one of a growing number of hospitals nationwide hiring former drug and device sales reps to visit doctors’ offices to persuade them to use their services over competing facilities.

Rather than handing out samples of prescription drugs, the sales reps call on doctors armed with the latest information on how their facility is reducing hospital-acquired infections and improving patient-satisfaction scores.

While hospitals have always tried to woo doctors to refer patients to them, the institutions are growing more direct in their efforts. The hospitals mine data to see which doctors have the most profitable, well-insured patients, and then they assign those doctors to a sales rep.

As a result of major cutbacks by pharmaceutical and medical-device companies in the past decade, hospitals have thousands of former medical salespeople to draw from. Tenet’s roster of sales associates includes alumni of pharmaceutical and device giants Sanofi-Aventis, GlaxoSmithKline, Johnson & Johnson and Novartis.

 

TAGGED:hospital reps
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

engineer fitting prosthetic arm
How Social Security Disability Shapes Access to Care and Everyday Health
Health care
August 20, 2025
a woman explaining the document
How a DUI Lawyer Can Help When Your Future Health Feels Uncertain
Public Health
August 20, 2025
physiotherapist at work
How One Fall Can Lead to a Long Road of Medical Complications
Health care
August 20, 2025
Common Healthcare Accreditation Programs
7 Most Common Healthcare Accreditation Programs: Which Should You Use?
Health News
August 20, 2025

You Might also Like

icd-10 and HIPAA
FinanceHospital AdministrationMedical RecordsPublic Health

Improve Document Security in the Face of ICD-10: A HIPAA Checklist

March 29, 2014

Popular Smoking Cessation Drug Increases Adverse Cardiac Risk

June 17, 2011

Amid Budget Shortfall, Minnesota Hospitals Defend Spending on Economic Terms

May 28, 2011
BusinessFinanceHealth ReformHospital AdministrationPolicy & LawPublic Health

Causes of the Crisis in Primary Care

April 2, 2014
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?