By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
    Health
    Healthcare organizations are operating on slimmer profit margins than ever. One report in August showed that they are even lower than the beginning of the…
    Show More
    Top News
    improving patient experience
    6 Ways to Improve Patient Satisfaction Within Hospitals
    December 1, 2021
    degree for healthcare job
    What Are The Health Benefits Of Having A Degree?
    March 9, 2022
    custom software development is changing healthcare
    Digital Customer Journey Mapping and its Importance for Healthcare
    July 21, 2022
    Latest News
    Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
    May 16, 2025
    Learn how to Renew your Medical Card in West Virginia
    May 16, 2025
    Choosing the Right Supplement Manufacturer for Your Brand
    May 1, 2025
    Engineering Temporary Hospitals for Extreme Weather
    April 24, 2025
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
    Policy and Law
    Get the latest updates about Insurance policies and Laws in the Healthcare industry for different geographical locations.
    Show More
    Top News
    Can Thinking Younger Make You Live Longer?
    April 20, 2011
    Image
    Obesity’s Outlook Unchanged
    June 13, 2011
    When It’s An Emergency Elderly Not Treated As Well in Hospitals
    July 16, 2011
    Latest News
    Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
    May 18, 2025
    The Critical Role of Healthcare in Personal Injury Recovery: A Comprehensive Guide for Victims
    May 14, 2025
    The Backbone of Successful Trials: Clinical Data Management
    April 28, 2025
    Advancing Your Healthcare Career through Education and Specialization
    April 16, 2025
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Not Using Digital Advertising for Your Clinical Trial Patient Recruitment?
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Not Using Digital Advertising for Your Clinical Trial Patient Recruitment?
Social Media

Not Using Digital Advertising for Your Clinical Trial Patient Recruitment?

Dan Stempel
Last updated: August 12, 2015 8:17 pm
Dan Stempel
Share
4 Min Read
Clinical-Trail-Patient-Recruitment-Clinical-Trial-Marketing-eRecruitment
SHARE

Clinical-Trail-Patient-Recruitment-Clinical-Trial-Marketing-eRecruitment

Contents
The Research Is In…Why Digital Matters in Clinical Trials

Clinical-Trail-Patient-Recruitment-Clinical-Trial-Marketing-eRecruitment

Just under 40 percent of all clinical trials fail to meet their enrollment targets, and more than 10 percent don’t even manage to enroll a single patient, according to a Tufts Center for the Study of Drug Development (Tufts CSDD) Impact Report.  In order to avoid an equally ill-fated outcome, e-recruiting is an increasingly important part of the clinical trial recruitment process. Let’s take a closer look at why digital and social media may well hold the key to boosting both engagement and enrollment.

The Research Is In…

The majority of drug developers restrict their social media initiatives primarily to commercial purposes, as opposed to for clinical research. In fact, just 11 percent of all trials use social media  for patient engagement, recruitment and retention, according to Tufts CSDD. Those that do employ social media, meanwhile, report its “fragmented and uncoordinated use.”

More Read

Self-Diagnosis: Finding Reliable Healthcare Resources Online
Social Media Transforming Care for Rare Disease Patients
Social Media or Search Engines……The Chicken and/or the Egg?
Beyond the Buzz: 25 Content Ideas for Your Healthcare Blog
Hanging Out with 100 others: 5 tips for Bringing Health Professionals Together with Google Hangouts

With 12 out of 13 organizations agreeing that social and digital media metrics can help them track leads; 10 of 13 reporting that it can help them track the number of patients screened; and eight of thirteen reporting that it can help them track screen failure rates and subject randomization rates, it makes sense that clinical trial patient recruitment through social media will continue to grow. In fact, well over half of U.S. clinical trials are planning to incorporate social media into their recruitment strategies moving forward.

Why Digital Matters in Clinical Trials

In an era in which nearly all patients are online and 72 percent use the internet to seek out healthcare information, digital accessibility is essential to boosting your volume. How much so? Let’s break down the numbers: every month in the U.S., internet users perform more than four million searches on eczema, 2.5 million searches on sciatica and two million searches on emphysema.

And that’s just Google results.  Factor in volume from other search engines as well as digital advertising, and these numbers can skyrocket as much as 20 percent higher.  As if that’s not convincing enough, click-through rates between .1 and five percent can send thousands of targeted searchers to your website. Without digital tactics, however, these prospects are likely to slip through your grasp.

In addition to amping up volume, digital advertising offers a number of other benefits — from increased flexibility to targeting to tracking and optimization. Not to mention cost efficiency: according to one source, digital patient recruitment brings in enrolled patients at an average of 75 percent less than traditional media, and yet clinical trials have still been notoriously slow when it comes to adapting their recruiting methods to reflect these perks.

It’s true that the clinical trial industry faces different and greater challenges than others when it comes to employing digital methods. However, overcoming these obstacles and prioritizing social and digital media initiatives offers a proven strategy for bridging the recruitment gap.

Hospital Marketing, Digital Marketing, Healthcare Marketing

Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

Clinical Expertise
Building Smarter Care Teams: Aligning Roles, Structure, and Clinical Expertise
Health care
May 18, 2025
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Grounded Healing: A Natural Ally for Sustainable Healthcare Systems
Health
May 15, 2025
Learn how to Renew your Medical Card in West Virginia
Learn how to Renew your Medical Card in West Virginia
Health
May 15, 2025
Dr. Klaus Rentrop Shares Acute Myocardial Infarction heart treatment
Dr. Klaus Rentrop Shares Acute Myocardial Infarction
Cardiology
May 13, 2025

You Might also Like

brand building
Social Media

Thinking Forward: Taking Your Hospital Brand to the Next Level

August 12, 2015

Why Healthcare Facilities Belong on Pinterest

July 28, 2013
Patient Cafe
eHealthMobile HealthSocial Media

Virtual Meet-Ups for Cancer Patients

April 14, 2015

Can Technology Transform HealthCare?

March 12, 2012
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?