By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Health Works CollectiveHealth Works CollectiveHealth Works Collective
  • Health
    • Mental Health
  • Policy and Law
    • Global Healthcare
    • Medical Ethics
  • Medical Innovations
  • News
  • Wellness
  • Tech
Search
© 2023 HealthWorks Collective. All Rights Reserved.
Reading: Part 2: Guy Kawasaki Talks Social Media and 10 Tips for Enchanting Decision Making
Share
Notification Show More
Font ResizerAa
Health Works CollectiveHealth Works Collective
Font ResizerAa
Search
Follow US
  • About
  • Contact
  • Privacy
© 2023 HealthWorks Collective. All Rights Reserved.
Health Works Collective > eHealth > Social Media > Part 2: Guy Kawasaki Talks Social Media and 10 Tips for Enchanting Decision Making
Social Media

Part 2: Guy Kawasaki Talks Social Media and 10 Tips for Enchanting Decision Making

Barbara Ficarra
Barbara Ficarra
Share
4 Min Read
SHARE

 

In Part 1 on Healthin30, “Guy Kawasaki Jumps the Curve with Enchanting Insights to Empower,” Kawasaki offers insightful tips to help companies succeed.

Whether the company is a start-up, health care technology company, pharma company, medical practice, major health care organization, or a leading company listed on Forbes, “enchanting” insights can help different types of businesses (and people) thrive.

 

More Read

“Being the Best We Can Be”: Medical Students’ Reflections on Physician Responsibility in the Social Media Era
Digital Analytics 101 for Healthcare Marketers: “Fake” or Spam Traffic
Does FTC Social Media Guidance Provide Clues for Pharma?
How is Gaming Changing the Landscape in Health Care? Part 4 | Barbara Ficarra, RN, BSN, MPA
What the FDA’s New Social Media Guidance Means for Marketers

In Part 1 on Healthin30, “Guy Kawasaki Jumps the Curve with Enchanting Insights to Empower,” Kawasaki offers insightful tips to help companies succeed.

Whether the company is a start-up, health care technology company, pharma company, medical practice, major health care organization, or a leading company listed on Forbes, “enchanting” insights can help different types of businesses (and people) thrive.

Through Kawasaki’s journey, he offers insights for people to “see life for what it can be rather than what it can’t.”  Whether “they are bringing to market a cause-that is, a product, service, organization or idea-that can make the world a better place.  They realize that in a world of mass media, social media, and advertising media, it takes more than instant, shallow and temporary relationships to get the job done.”

Kawasaki is on a mission to “change the hearts, minds, and actions of people.”  [Enchantment:  The Art of Changing Hearts, Minds, and Actions]

Guy Kawasaki on Social Media

“Social media today is where the web was 15 years ago,” said Kawasaki.  It’s preposterous to think that today companies are asking “should” we be on the web, it’s fairly certain that in a few years social media won’t be considered an experiment, it’ll be core marketing, he added.  “Today companies should start with a Facebook fan page, but with Google plus the whole world could change.”

Guy Kawasaki’s checklist to help you decide if a proposition is “enchanting” enough for you to move forward. [Reprinted with permission from Guy Kawasaki, page 181, Enchantment]

  • If I waited a week, I’d still make the same decision.
  • A year from now, this decision will still be a good one.
  • I’ve done my homework by reading independent reports and reviews of the product/service/organization/idea.
  • I am fully aware of the total cost of this decision, including installation, support, maintenance, subscriptions, and upgrades.
  • This decision will not harm people.
  • This decision will not unduly harm the environment.
  • This decision isn’t unethical, immoral or illegal.
  • This decision will not set a bad example for my children.
  • If no one could see that I was doing this, I would still do it.
  • If everyone could see that I was doing this, I would still do it.


Your turn

What tips do you have to “enchant” people?  What insightful tips do you have for companies to succeed?

About Guy Kawasaki

Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

TAGGED:enchantmentGuy Kawasaki
Share This Article
Facebook Copy Link Print
Share

Stay Connected

1.5kFollowersLike
4.5kFollowersFollow
2.8kFollowersPin
136kSubscribersSubscribe

Latest News

dental care
Importance of Good Dental Care for Health and Confidence
Dental health Specialties
October 2, 2025
AI in Healthcare
AI in Healthcare: Technology is Transforming the Global Landscape
Global Healthcare Policy & Law Technology
October 1, 2025
Choosing the Right Swimwear for Health and Safety
News
September 30, 2025
sports concussions
Concussion In Sports: How Common They Are And What You Need To Know
Infographics
September 28, 2025

You Might also Like

Stethoscope_and_Laptop_Computer_-_Nci-vol-9713-300
eHealthSocial Media

Is Your Medical Practice’s Website Optimized for Conversions?

February 22, 2016
Tablet.jpg
eHealthSocial Media

10 Reasons Your Healthcare Practice Should Invest in Digital Marketing

April 14, 2016

Conference Tweeting: #RSNA11

November 28, 2011
brand building
Social Media

Thinking Forward: Taking Your Hospital Brand to the Next Level

August 12, 2015
Subscribe
Subscribe to our newsletter to get our newest articles instantly!
Follow US
© 2008-2025 HealthWorks Collective. All Rights Reserved.
  • About
  • Contact
  • Privacy
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?